So your CPA firm is ready to start blogging. That’s great! Your clients and contacts will be grateful for the helpful information and thought leadership you will be sending their way. At the same time, your management team will be happy with the search traffic and lead opportunities it drives to the firm.
When we talk with our CPA firm clients about blogging, three typical concerns are:
- Where will the content come from?
- Who will be writing it?
- How will we have enough time?
While we encourage that blogs come from a variety of people at all levels of the firm, we also understand your industry and how important it is for your people to stay as billable as possible. So, we like to employ the work smarter, not harder rule.
A popular acronym in the online marketing world is COPE – create once, publish everywhere. This is a great mantra to embrace so that your firm learns to repurpose great content in as many ways as possible to get more bang for your buck.
In this fashion, we take our CPA firm clients through an exercise to uncover already-created content that can be repurposed for blogs. This is a fantastic way to relieve the burden on your staff’s writing time, and kick off the blogging process with a bang.
We’ve put together a list of seven typical places where content likely already exists in your firm, you just don’t realize it yet.
We know that blogging is extremely important for professional service industry firms where adding value and building relationships is essential. It doesn’t have to be scary – a lot of the hard work has already been done!
Use this checklist to get started, and then let us help you with the rest. We can help implement a blogging program that makes sense for your firm. We can provide you with as much support as you need.