This past week, two colleagues and I attended HubSpot’s Inbound Conference in Boston. We joined approximately 14,000 marketers during four jam-packed days of inbound marketing knowledge sharing.
Over the course of four days, there was quite a bit of knowledge to ingest, but below I have gathered a few main highlights and takeaways from the conference.
Inbound for Everyone – HubSpot’s New (and free!) LeadIn Software
While HubSpot is a great software that we recommend for many clients, unfortunately it can be outside of the budget range for clients just beginning to dip their toe into the Inbound Marketing waters.
To address this issue, HubSpot officially launched a new, free product offering – LeadIn. This software can quickly supercharge the lead forms on your website by providing you more insights into who your leads are, how they found you and which content they have visited most frequently on your site.
Interested in learning more about LeadIn? Shoot me a quick note and I’d be glad to help you get it setup on your website.
The Best Free CRM for Small and Medium Size Businesses is Now Even Better
Did you know that HubSpot offers a free CRM product? While some of the new features such as SideKick Connections (which allows you to see who at your company knows a contact) will be premium features, HubSpot announced upgrades to the free version of its CRM as well. One of the notable updates is that the HubSpot CRM now comes preloaded with nearly 20 million companies that can be sorted and filtered based on dozens of criteria, including industry, number of employees and revenue.
The system is easy to use and has all of the basic CRM functionality that you would need and expect. If your company has been holding off on implementing a CRM system because of the startup and ongoing costs, we’d highly recommend the HubSpot CRM as a great, free tool to help you take control of your contact database. Contact us to learn more and we’d be happy to help you get started.
The Inbound Marketing Movement isn’t Slowing Down Any Time Soon
The attendee growth at the Inbound conference speaks for itself. In 2011, the first year of the conference, it attracted about 1,300 attendees. By 2013, the number had grown to 5,000. At this year’s conference, approximately 14,000 inbound marketers were present.
This is an exciting time for marketers at companies of all sizes as the Inbound Marketing movement can truly be “for everybody.” To learn more about how your company can take its marketing to the next level with an Inbound approach, feel free to give me a call at 440-449-6800 or use our website contact form.