Google Chrome is the most frequently used web browser—in fact, more than half of all website traffic uses it. In October, Chrome will issue “NOT SECURE” warnings when users enter text in a form on an HTTP page, which can cause issues if your company does not acquire a security certificate.
We often find that business owners are aware that they have Analytics on their site, but admit that they don’t do much with it. To be clear, having them isn’t going to do you much good; it’s what you do with these tools that makes the difference.
When it comes to SEO performance, one mistake we see most often is the failure to use the Google My Business tool. However, this may be the simplest to resolve.
Slow website load time can negatively impact your company’s SEO performance but how can you fix it?
Over the past few years, Google has increased the weight of mobile-friendly websites as a ranking signal, but what’s the difference between responsive and mobile-friendly sites?
Google’s much-anticipated mobile-first index will be a very big deal for businesses and individuals when it ultimately launches, causing many to make major changes to their digital platforms. So what does this mean for your business?
Google offers several options for customizing your budget as well as your target audience through its AdWords interface. Using these tools can help ensure that you are making the best use of the funds you have allocated to your AdWords program.
Content Marketing World 2016 recently wrapped up its sixth edition—the fifth to be held right here in Cleveland. The four-day event hosted more than 3,500 content marketers from 74 countries. As one of two Skoda Minotti Strategic Marketing employees to attend the event, I have a few takeaways from the event to share.