Author Archives: Jonathan Ebenstein

Securing More Meetings with Potential Clients

Worried about not having enough time to adequately present yourself, your firm and your capabilities? The trick is to shape your meeting so that you have just enough time to get prospects curious enough that they want to continue the conversation after you end it.

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Be Instrumental in Your Clients’ Growth and Success, and Never Lose Their Business

If your firm and its CPAs want to truly be successful, then their role can’t just be as a one-dimensional tax or audit professional. They must be multifaceted. They need to be Johnny Depp!

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CPA Firms Must Start with Why

If a client feels inspired rather than manipulated to engage your firm, they will be able to verbalize the reasons why they think hiring you over your competitor makes better sense.

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Skoda Minotti Strategic Marketing Named HubSpot Gold Partner

Skoda Minotti Strategic Marketing has been named a Gold Partner with HubSpot under its Agency Partner Program, which recognizes select marketing agencies for executing inbound marketing to the highest industry standards and deploying it successfully on behalf of growing client bases.

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Tips for Creating a New Business Culture

Jonathan Ebenstein provides eight tips for changing your company’s approach to developing new business.

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Creating a Relationship-Based New Business Culture – Adapt or Be Acquired

To build and maintain a client base, most CPA firms rely on just a few partners to make it “rain” and feed their staffs. And while this has been the formula for success for so many firms for decades, it is an outdated, old-school way of operating. It also puts the future of your firm at risk.

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Holiday eCard Design: Season’s Greetings…in July?

It may be warm and sunny now, but the holidays will be here before you know it. And, the need to start your holiday card planning and execution process will be here even sooner.

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Easing the RFP Process with Thought Leadership

By educating purchasing agents and establishing high levels of trust with them throughout the RFP process, you will significantly increase your chances of winning new business.

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When Should Accounting and Professional Firms Outsource Their Marketing?

Outsourced marketing for accounting and professional firms can offer great advantages. Learn when it makes sense to call in the experts.

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