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B2B Content Marketing: New Report Shows 2012 Benchmarks, Budgets & Trends Statistics

You've likely heard the buzz about content marketing by now and about its importance to your overall online marketing presence. Maybe your B2B company, like others, has adopted some forms of it by using social media, blogs, articles, webinars or others. Wouldn't it be nice if you could compare your content marketing efforts against other B2B companies across the country? Good news – you can.

Check out this recent report, published today by Content Marketing Institute (CMI) and MarketingProfs, entitled: 

B2B Content Marketing: Benchmarks, Budgets, and Trends-North America

A quick snapshot of the report:

According to the report, 9 out of 10 marketers are using content marketing of some form. Social media is the frontrunning content marketing vehicle in adoption rates this year, with research reports, videos, mobile content, and virtual conferences also seeing significant increases. Social meda industry newbie Pinterest has 25 percent of B2B respondents on-board.

When it comes to budget, B2B marketers are spending 33 percent of their marketing budgets on content marketing, up from 26 percent last year. And, the majority, (54 percent) expect to increase the amount they currently spend in the coming year.

What is the B2B industry's biggest challenge with content marketing? Producing enough content, with 64 percent of respondents giving that response.

Click here to read the entire B2B Content Marketing: Benchmarks, Budgets, and Trends-North America report.

Considering content marketing for your B2B company? Or, want to ramp up your current efforts? Click here to read more about Skoda Minotti Strategic Marketing's content marketing services, or call us at 440-449-6800 for more information.

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