Just in case some companies missed the memo that paying bloggers for reviews of their products usually comes back to bite you – exhibit A and exhibit B – the FTC has stepped in to put an end to this practice.
According to the New York Times article, “The F.T.C. said that beginning on Dec. 1, bloggers who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers.”
So what does this mean for social media marketing? Basically, it will help to keep social media a (relatively) honest forum for communication between consumers and businesses. An honest and open communication strategy has always served companies best when it comes to social media and these new rules will mostly likely save companies from becoming their own worst enemy.
What do you think of the new social media rules? Let us know in the comment section below.
Let our social media management services help you develop a strategic social media campaign for your business. For more information and to download a free social media audit sample for your business, visit our website, or contact one of our strategic marketing professionals today at 440-449-6800.