How to Turn Your E-Newsletter’s Hard Bounces into New Business

Posted on Thursday, December 22, 2016 by

As a marketer, you know that bounced emails are a part of the game. But how can undelivered emails help open the door to new business?

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7 Ways to Expand and Enhance Your Company’s LinkedIn Following

Posted on Tuesday, December 20, 2016 by

Whatever your LinkedIn goals may be, it’s really important to maximize your follower count, and engage those followers in meaningful and consistent ways throughout 2017. So how can you do that? Consider these seven tips.

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What is Your Company’s Net Promoter Score—and Why Does it Matter?

Posted on Monday, December 19, 2016 by

These days, there are many techniques and tools to help you measure the overall satisfaction of your clients and customers. But one of the most widely accepted metrics used to determine customer satisfaction is the Net Promoter Score.

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Sharpening the Point of PowerPoint

Posted on Tuesday, October 4, 2016 by

You’ve seen it. We’ve all seen it: Paragraphs of text, impossible-to-read diagrams, blurry pictures, long slide titles and yes, even primitive clip art. It’s high time to clean up your presentation—and no, I’m not just talking about your slides.

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Find the Right Keyword Bidding Strategy for Your PPC Campaign

Posted on Saturday, September 24, 2016 by

The Google AdWords keyword bidding strategy you choose to implement will depend on what goal you have set for your PPC program. Let’s take a look at the positives and negatives of two strategies.

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The Importance of Implementing Redirects in a Website Redesign

Posted on Monday, August 8, 2016 by

Redirects are an important part of launching a new website. Learn how to properly implement redirects on your site to ensure good user experiences.

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Should You Use a Freelance Website Professional?

Posted on Monday, August 1, 2016 by

Discover the pros and cons of using a freelance website professional in the second of a five-part website cost series.

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Creating a Relationship-Based New Business Culture – Adapt or Be Acquired

Posted on Wednesday, July 27, 2016 by

To build and maintain a client base, most CPA firms rely on just a few partners to make it “rain” and feed their staffs. And while this has been the formula for success for so many firms for decades, it is an outdated, old-school way of operating. It also puts the future of your firm at risk.

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How to Estimate Keyword Traffic

Posted on Friday, July 22, 2016 by

Skoda Minotti Strategic Marketing explains how to estimate the number of clicks to expect for your PPC budget on a typical day.

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Holiday eCard Design: Season’s Greetings…in July?

Posted on Wednesday, July 20, 2016 by

It may be warm and sunny now, but the holidays will be here before you know it. And, the need to start your holiday card planning and execution process will be here even sooner.

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