Posted on Saturday, September 24, 2016 by Bob Goricki
The Google AdWords keyword bidding strategy you choose to implement will depend on what goal you have set for your PPC program. Let’s take a look at the positives and negatives of two strategies.
Posted on Monday, August 8, 2016 by Bob Goricki
Redirects are an important part of launching a new website. Learn how to properly implement redirects on your site to ensure good user experiences.
Posted on Monday, August 1, 2016 by Bob Goricki
Discover the pros and cons of using a freelance website professional in the second of a five-part website cost series.
Posted on Wednesday, July 27, 2016 by Jonathan Ebenstein
To build and maintain a client base, most CPA firms rely on just a few partners to make it “rain” and feed their staffs. And while this has been the formula for success for so many firms for decades, it is an outdated, old-school way of operating. It also puts the future of your firm at risk.
Posted on Friday, July 22, 2016 by Bob Goricki
Skoda Minotti Strategic Marketing explains how to estimate the number of clicks to expect for your PPC budget on a typical day.
Posted on Wednesday, July 20, 2016 by Jonathan Ebenstein
It may be warm and sunny now, but the holidays will be here before you know it. And, the need to start your holiday card planning and execution process will be here even sooner.
Posted on Friday, July 15, 2016 by Heidi Hoyt
We are currently searching for a Staff / Senior Accountant to join our Tax Department.
Posted on Wednesday, July 6, 2016 by Bob Goricki
Learn how to select the right keywords for your pay-per-click advertising campaign.
Posted on Tuesday, June 14, 2016 by Jonathan Ebenstein
Outsourced marketing for accounting and professional firms can offer great advantages. Learn when it makes sense to call in the experts.
Posted on Thursday, April 28, 2016 by Jonathan Ebenstein
If your company utilizes a Customer Relationship Management (CRM) system, chances are excellent that a bounty of valuable information is already housed within it. The customer and prospect data that’s stored in any CRM system can yield important insights to help propel your marketing program.