Category Archives: Strategic Marketing

5 Tips for Following up on Inbound Leads at Your Accounting Firm

Posted on Tuesday, January 17, 2017 by

Accounting firms are becoming increasingly inbound intelligent and web savvy. Here are five inbound lead follow-up tips that may work well for you.

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How to Turn Your E-Newsletter’s Hard Bounces into New Business

Posted on Thursday, December 22, 2016 by

As a marketer, you know that bounced emails are a part of the game. But how can undelivered emails help open the door to new business?

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7 Ways to Expand and Enhance Your Company’s LinkedIn Following

Posted on Tuesday, December 20, 2016 by

Whatever your LinkedIn goals may be, it’s really important to maximize your follower count, and engage those followers in meaningful and consistent ways throughout 2017. So how can you do that? Consider these seven tips.

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What is Your Company’s Net Promoter Score—and Why Does it Matter?

Posted on Monday, December 19, 2016 by

These days, there are many techniques and tools to help you measure the overall satisfaction of your clients and customers. But one of the most widely accepted metrics used to determine customer satisfaction is the Net Promoter Score.

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Content Strategies to Keep Your Marketing Bottom-Line Focused

Posted on Monday, November 21, 2016 by

Your marketing efforts are expected to produce results and contribute to your bottom line. If they don’t, then the marketing function overall is viewed solely as an expense—and often, it’s one of the first line items to be cut.

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How Will Google AMP Affect Your Business?

Posted on Wednesday, November 2, 2016 by

You may have noticed by now that when you search for something through Google on your phone, it pops up with a series of headlines (sometimes boxes) labeled with a lightning bolt icon and the acronym AMP at the bottom. No, this is not an ad for a popular energy drink, though it could help give a boost to your search engine traffic if you try it out.

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PPC Ad Budgeting & Targeting

Posted on Monday, October 24, 2016 by

Google offers several options for customizing your budget as well as your target audience through its AdWords interface. Using these tools can help ensure that you are making the best use of the funds you have allocated to your AdWords program.

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How to Create the Perfect LinkedIn Company Page

Posted on Tuesday, October 11, 2016 by

To help guide you as you work to perfect your company’s LinkedIn page, we developed an infographic highlighting the best ways optimize your page for new and existing visitors.

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How Client Satisfaction Meetings Can Boost Revenues

Posted on Thursday, October 6, 2016 by

So often, client service professionals think of new business primarily in terms of attracting new clients. Yet one of the greatest sources for new work – and increased revenues – is often front and center in our world each work day.

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How to Create a Successful Marketing Plan

Posted on Thursday, October 6, 2016 by

All business owners recognize the importance of having sales goals and objectives. Explore the five essential steps you need to build an effective strategic marketing plan.

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