Category Archives: Strategic Marketing

Content Strategies to Keep Your Marketing Bottom-Line Focused

Posted on Monday, November 21, 2016 by

Your marketing efforts are expected to produce results and contribute to your bottom line. If they don’t, then the marketing function overall is viewed solely as an expense—and often, it’s one of the first line items to be cut.

Also posted in Mailchimp RSS | | Tagged , , , , , , , , , , | Leave a comment


How Will Google AMP Affect Your Business?

Posted on Wednesday, November 2, 2016 by

You may have noticed by now that when you search for something through Google on your phone, it pops up with a series of headlines (sometimes boxes) labeled with a lightning bolt icon and the acronym AMP at the bottom. No, this is not an ad for a popular energy drink, though it could help give a boost to your search engine traffic if you try it out.

Also posted in Mailchimp RSS | | Tagged , , , , , , , , | Leave a comment


PPC Ad Budgeting & Targeting

Posted on Monday, October 24, 2016 by

Google offers several options for customizing your budget as well as your target audience through its AdWords interface. Using these tools can help ensure that you are making the best use of the funds you have allocated to your AdWords program.

Also posted in Mailchimp RSS, Uncategorized | | Tagged , , , , , , , , , , , , , | Leave a comment


How to Create the Perfect LinkedIn Company Page

Posted on Tuesday, October 11, 2016 by

To help guide you as you work to perfect your company’s LinkedIn page, we developed an infographic highlighting the best ways optimize your page for new and existing visitors.

Also posted in Mailchimp RSS | | Tagged , , , , , , , | Leave a comment


How Client Satisfaction Meetings Can Boost Revenues

Posted on Thursday, October 6, 2016 by

So often, client service professionals think of new business primarily in terms of attracting new clients. Yet one of the greatest sources for new work – and increased revenues – is often front and center in our world each work day.

| Tagged , , , , | Leave a comment


How to Create a Successful Marketing Plan

Posted on Thursday, October 6, 2016 by

All business owners recognize the importance of having sales goals and objectives. Explore the five essential steps you need to build an effective strategic marketing plan.

| Tagged , , , , , | Leave a comment


Website Needs Checklist

Posted on Thursday, October 6, 2016 by

How much should you pay for a website? Skoda Minotti Strategic Marketing provides a checklist to help you evaluate your website needs.

Also posted in Mailchimp RSS | | Tagged , , , , , , , , , , , , , | Leave a comment


Sharpening the Point of PowerPoint

Posted on Tuesday, October 4, 2016 by

You’ve seen it. We’ve all seen it: Paragraphs of text, impossible-to-read diagrams, blurry pictures, long slide titles and yes, even primitive clip art. It’s high time to clean up your presentation—and no, I’m not just talking about your slides.

Also posted in Mailchimp RSS, Marketing Services | | Tagged , , , , , , , , , , , , | Leave a comment


Content Marketing World 2016 Recap

Posted on Thursday, September 29, 2016 by

Content Marketing World 2016 recently wrapped up its sixth edition—the fifth to be held right here in Cleveland. The four-day event hosted more than 3,500 content marketers from 74 countries. As one of two Skoda Minotti Strategic Marketing employees to attend the event, I have a few takeaways from the event to share.

| Tagged , , , , , , , , , , | Leave a comment


Find the Right Keyword Bidding Strategy for Your PPC Campaign

Posted on Saturday, September 24, 2016 by

The Google AdWords keyword bidding strategy you choose to implement will depend on what goal you have set for your PPC program. Let’s take a look at the positives and negatives of two strategies.

Also posted in Mailchimp RSS, Marketing Services | | Tagged , , , , , , , , , , , | Leave a comment


© Copyright 2016 Skoda Minotti | Privacy Policy | Disclaimer | Remote Support
Cleveland 440-449-6800 | Akron 330-668-1100 | Tampa 813-288-8826
Website designed and developed by Skoda Minotti Strategic Marketing