Posted on Friday, September 22, 2017 by Cindy Spitz
In the content we write, do we take the time to first connect with our audiences and empathize about their needs before we start selling? You really can’t begin to offer solutions until you identify with a challenge up front.
Posted on Thursday, September 21, 2017 by Cary Chaitoff
Having recently attended Content Marketing World, a conference with over 3,500 attendees from around the world, the theme of “A World of Stories” couldn’t be more telling. The key to developing strong content that will generate interest is to pay more attention to your customer than your industry.
Posted on Friday, August 25, 2017 by Bob Goricki
Google Chrome is the most frequently used web browser—in fact, more than half of all website traffic uses it. In October, Chrome will issue “NOT SECURE” warnings when users enter text in a form on an HTTP page, which can cause issues if your company does not acquire a security certificate.
Posted on Wednesday, August 23, 2017 by Jonathan Ebenstein
For CPAs and business advisors, thought-provoking questions are the most valuable tool for learning a client’s business and financial challenges. When you ask thought-provoking questions about potential problems or opportunities, it expands a person’s perception of what you can do for them.
Posted on Monday, August 14, 2017 by Bob Goricki
We often find that business owners are aware that they have Analytics on their site, but admit that they don’t do much with it. To be clear, having them isn’t going to do you much good; it’s what you do with these tools that makes the difference.
Posted on Wednesday, August 9, 2017 by Bob Goricki
When it comes to SEO performance, one mistake we see most often is the failure to use the Google My Business tool. However, this may be the simplest to resolve.
Posted on Monday, August 7, 2017 by Brandon Ferris
To bring some new thinking to your marketing strategy, consider these 5 strategies that can help to boost your bottom line.