Category Archives: Strategic Marketing

CPA Firms Must Start with Why

Posted on Thursday, May 25, 2017 by

If a client feels inspired rather than manipulated to engage your firm, they will be able to verbalize the reasons why they think hiring you over your competitor makes better sense.

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7 Tips for Creating Content Your Audience Will Love

Posted on Monday, May 22, 2017 by

Seventy-two percent of B2B marketers say creating engaging content is one of their top content marketing struggles. Can you relate to this challenge?

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Let’s Chat Business Development

Posted on Monday, April 24, 2017 by

Your prospects want to deal with your company on their time, and their time is often real-time. So how do you provide a medium for prospects to reach you on their schedule? The answer could be offering instant chats.

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What’s New on LinkedIn? A Lot!

Posted on Wednesday, April 19, 2017 by

The folks at LinkedIn have been busy recently, and the result of their efforts is a host of new features to help market/advertise your business. Here’s a quick rundown of changes that are expected to be rolled out in 2017.

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7 Smart Ways to Use a Content Calendar

Posted on Monday, March 6, 2017 by

As most business marketers know, content has made its way to the forefront of digital marketing in terms of search engine optimization ranking and driving traffic to your website. However, pushing out a high volume of content without an underlying strategy is a waste of time and money.

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Generate Leads With Smart Analytical Tools

Posted on Thursday, March 2, 2017 by

We outline a few of our favorite methods for gathering valuable insight from websites, along with examples that further detail how we put these methods to use.

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How Often Should My Accounting Firm Be Blogging?

Posted on Friday, February 3, 2017 by

As a general rule, the more relevant, optimized content you are putting on your site, the better it will be for your firm’s overall search success.

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How Hot is Your Website?

Posted on Sunday, January 29, 2017 by

Do your opinions about your website match reality? Heat maps and other eye-tracking software can tell you a lot about your website’s performance

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5 Tips for Following up on Inbound Leads at Your Accounting Firm

Posted on Tuesday, January 17, 2017 by

Accounting firms are becoming increasingly inbound intelligent and web savvy. Here are five inbound lead follow-up tips that may work well for you.

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How to Turn Your E-Newsletter’s Hard Bounces into New Business

Posted on Thursday, December 22, 2016 by

As a marketer, you know that bounced emails are a part of the game. But how can undelivered emails help open the door to new business?

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