Category Archives: Strategic Marketing

Not Using Google Analytics and Console

Posted on Monday, August 14, 2017 by

We often find that business owners are aware that they have Analytics on their site, but admit that they don’t do much with it. To be clear, having them isn’t going to do you much good; it’s what you do with these tools that makes the difference.

Also posted in Mailchimp RSS | | Tagged , , , , , , , , , | Leave a comment


Are You Taking Advantage of Google My Business?

Posted on Wednesday, August 9, 2017 by

When it comes to SEO performance, one mistake we see most often is the failure to use the Google My Business tool. However, this may be the simplest to resolve.

Also posted in Mailchimp RSS | | Tagged , , , , , , , , , , | Leave a comment


5 Marketing Strategies to Boost Business

Posted on Monday, August 7, 2017 by

To bring some new thinking to your marketing strategy, consider these 5 strategies that can help to boost your bottom line.

Also posted in Mailchimp RSS | | Tagged , , , , , , , , , | Leave a comment


Slow Load Time Can Affect Google Ranking

Posted on Friday, August 4, 2017 by

Slow website load time can negatively impact your company’s SEO performance but how can you fix it?

Also posted in Mailchimp RSS | | Tagged , , , , , , , , , | Leave a comment


Non-Responsive/Non-Mobile-Friendly

Posted on Thursday, August 3, 2017 by

Over the past few years, Google has increased the weight of mobile-friendly websites as a ranking signal, but what’s the difference between responsive and mobile-friendly sites?

| Tagged , , , , , , , , | Leave a comment


Google’s Much-Anticipated Mobile-First Index – When is it Coming, and What Does it Mean for Your Business?

Posted on Wednesday, August 2, 2017 by

Google’s much-anticipated mobile-first index will be a very big deal for businesses and individuals when it ultimately launches, causing many to make major changes to their digital platforms. So what does this mean for your business?

| Tagged , , , , , , , , , | Leave a comment


Securing More Meetings with Potential Clients

Posted on Wednesday, August 2, 2017 by

Worried about not having enough time to adequately present yourself, your firm and your capabilities? The trick is to shape your meeting so that you have just enough time to get prospects curious enough that they want to continue the conversation after you end it.

Also posted in Mailchimp RSS | | Tagged , , , , , , , , | Leave a comment


Duplicate Page Titles and Meta Descriptions Diminish SEO Results

Posted on Friday, July 21, 2017 by

Page titles are one of the most important factors in helping search engines understand what your page is all about. So be sure to avoid this common error.

Also posted in Mailchimp RSS | | Tagged , , , , , , , | Leave a comment


Building Buyer Personas for Better Lead Generation

Posted on Wednesday, July 19, 2017 by

The best content starts with an understanding of your audience, their needs and the way they make purchase decisions. That’s why taking the time to develop buyer personas is so critical to your lead generation process.

Also posted in Mailchimp RSS | | Tagged , , , , , , , , | Leave a comment


Your Sales Process Becomes Smarter, Not Harder, With HubSpot Sales Tools

Posted on Tuesday, June 6, 2017 by

The longer you are in sales or new business development it seems that time becomes increasingly shorter—that’s why it’s important to find ways to be more efficient.

Also posted in Mailchimp RSS | | Tagged , , , , , , , , , | Leave a comment


© Copyright 2017 Skoda Minotti | Privacy Policy | Disclaimer | Remote Support
Cleveland 440-449-6800 | Akron 330-668-1100 | Tampa 813-288-8826
Website designed and developed by Skoda Minotti Strategic Marketing