Category Archives: Strategic Marketing

Find the Right Keyword Bidding Strategy for Your PPC Campaign

Posted on Monday, September 26, 2016 by

The Google AdWords keyword bidding strategy you choose to implement will depend on what goal you have set for your PPC program. Let’s take a look at the positives and negatives of two strategies.

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Using an Agency for Content Creation and Lead Generation

Posted on Wednesday, September 21, 2016 by

What it should cost you to have an agency do your content creating and lead generation? Here is what to expect.

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Google Ad Testing: Keys to Finding the Sweet Spot

Posted on Wednesday, September 7, 2016 by

Once you have created your first Google ad, you’re not quite finished—Google AdWords gives you the capability to test multiple versions of your ad and see which version performs the best.

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When Should You Hire an Agency for Website Development?

Posted on Tuesday, August 30, 2016 by

Take a closer look at what it should cost you to have an agency create your next website.

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Tips for Creating a New Business Culture

Posted on Monday, August 22, 2016 by

Jonathan Ebenstein provides eight tips for changing your company’s approach to developing new business.

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The Importance of Implementing Redirects in a Website Redesign

Posted on Monday, August 8, 2016 by

Redirects are an important part of launching a new website. Learn how to properly implement redirects on your site to ensure good user experiences.

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Should You Use a Freelance Website Professional?

Posted on Monday, August 1, 2016 by

Discover the pros and cons of using a freelance website professional in the second of a five-part website cost series.

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Creating a Relationship-Based New Business Culture – Adapt or Be Acquired

Posted on Wednesday, July 27, 2016 by

To build and maintain a client base, most CPA firms rely on just a few partners to make it “rain” and feed their staffs. And while this has been the formula for success for so many firms for decades, it is an outdated, old-school way of operating. It also puts the future of your firm at risk.

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When Do DIY Websites Make Sense?

Posted on Monday, July 25, 2016 by

One of the most powerful marketing tools available to a business is its website. But how much should your website cost you? Here is what to expect with a do-it-yourself website builder in the first of a five-part website cost series.

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How to Estimate Keyword Traffic

Posted on Friday, July 22, 2016 by

Skoda Minotti Strategic Marketing explains how to estimate the number of clicks to expect for your PPC budget on a typical day.

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