Category Archives: Strategic Marketing

Building Buyer Personas for Better Lead Generation

Posted on Wednesday, July 19, 2017 by

The best content starts with an understanding of your audience, their needs and the way they make purchase decisions. That’s why taking the time to develop buyer personas is so critical to your lead generation process.

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Your Sales Process Becomes Smarter, Not Harder, With HubSpot Sales Tools

Posted on Tuesday, June 6, 2017 by

The longer you are in sales or new business development it seems that time becomes increasingly shorter—that’s why it’s important to find ways to be more efficient.

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Be Instrumental in Your Clients’ Growth and Success, and Never Lose Their Business

Posted on Friday, June 2, 2017 by

If your firm and its CPAs want to truly be successful, then their role can’t just be as a one-dimensional tax or audit professional. They must be multifaceted. They need to be Johnny Depp!

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CPA Firms Must Start with Why

Posted on Thursday, May 25, 2017 by

If a client feels inspired rather than manipulated to engage your firm, they will be able to verbalize the reasons why they think hiring you over your competitor makes better sense.

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7 Tips for Creating Content Your Audience Will Love

Posted on Monday, May 22, 2017 by

Seventy-two percent of B2B marketers say creating engaging content is one of their top content marketing struggles. Can you relate to this challenge?

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Let’s Chat Business Development

Posted on Monday, April 24, 2017 by

Your prospects want to deal with your company on their time, and their time is often real-time. So how do you provide a medium for prospects to reach you on their schedule? The answer could be offering instant chats.

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What’s New on LinkedIn? A Lot!

Posted on Wednesday, April 19, 2017 by

The folks at LinkedIn have been busy recently, and the result of their efforts is a host of new features to help market/advertise your business. Here’s a quick rundown of changes that are expected to be rolled out in 2017.

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7 Smart Ways to Use a Content Calendar

Posted on Monday, March 6, 2017 by

As most business marketers know, content has made its way to the forefront of digital marketing in terms of search engine optimization ranking and driving traffic to your website. However, pushing out a high volume of content without an underlying strategy is a waste of time and money.

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Generate Leads With Smart Analytical Tools

Posted on Thursday, March 2, 2017 by

We outline a few of our favorite methods for gathering valuable insight from websites, along with examples that further detail how we put these methods to use.

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How Often Should My Accounting Firm Be Blogging?

Posted on Friday, February 3, 2017 by

As a general rule, the more relevant, optimized content you are putting on your site, the better it will be for your firm’s overall search success.

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