As more and more businesses leverage LinkedIn as a relationship-building tool, having a well-designed company page has become essential in today’s marketplace. There are many reasons to perfect your company’s LinkedIn page, from providing information to existing clients and nurturing prospective clients to recruiting new employees. Every company has a unique story to tell, so you need to identify the most important elements for your company to include in such a limited amount of space.
To help guide you as you work to perfect your company’s LinkedIn page, we developed the infographic below. Follow these recommendations to optimize your page for new and existing visitors. Specifically, we outline:
- Logo/Banner Image
- Company Overview
- Company Updates
- Careers Page
- Showcase Page
We also touch on the importance of monitoring your page analytics to continuously optimize your user experience. To discuss more ways to improve your LinkedIn page, or using LinkedIn as a business development tool, contact Matt Seitz at 440-449-6800.