All business owners recognize the importance of having sales goals and objectives. All too often, however, the best of intentions fall short when it comes to creating a strategic marketing plan to attain those goals. Sound familiar? In an article published recently on the Business Journals network, “How to Create a Successful Marketing Plan, ” Jonathan Ebenstein, partner and managing director, Strategic Marketing, explains the five essential steps you need to build an effective strategic marketing plan.
In his article, he explains how a well-crafted marketing plan can provide a business with the focus and direction to pursue growth opportunities. It all starts with viewing marketing as investment, not an expense. Once you have determined that marketing is vital to your company’s growth plans, your next step is to define some measurable goals. To read the full article, click here.