One of the most powerful marketing tools available to a business is its website. Not only can a strategically designed website be used to help implement many of your marketing strategies, it also establishes your credibility as a professional, trustworthy business that provides useful information, products and services. Website design and development can range from a simple site that describes your services to a complex site in which your customers can subscribe to customized services, order products and read blogs. So, you might be asking, exactly how much does a website cost?
To answer that question, we have provided costs for five types of sites. Using a fictitious building products company as an example, we’ll take a look at the features each provides and why you would need them. In this Part I installment, we begin with the DIY website.
The DIY Website
Budget: Under $1,000
When Brandon Carlyle assumed the leadership of the building products company his father founded in the 1980s, he knew the company needed to have a presence on the Internet rather than rely on the printed product brochure his sales team had been using for the past 15 years. The company didn’t have an in-house designer or marketing budget set aside, so he took a DIY approach to designing a website through a subscription service, such as Wix, Squarespace and Weebly.
Through one of these systems, Brandon is able to pay a monthly fee for access to tools that allow him to build and update his own website.
What to expect with a “DIY” website builder:
- Low initial expenses; quick availability
- Extra costs for domain name and email accounts
- Ongoing monthly expense
- Requires some familiarity with web applications and a time commitment
- Changes to incorporate more than just text or swapping images may require coding skills or an outside professional web design company
- Limited customization capabilities and templates can result in similar looking sites
- Search engine optimization (SEO) may be a challenge without proper training/expertise
- Learning/training on selected website design service
- Full website copywriting
- Design capabilities where required by selected software
- Photography capability, if applicable
- Some knowledge of SEO to generate traffic to the new site
Representative companies: Solo practitioners; small startups with limited resources, home businesses
Want to find out more about website costs? Read our full e-book on Website Costs. To find out more about website development, SEO and other online marketing services, contact Bob Goricki, Senior Online Marketing Manager at 440-449-6800 or firstname.lastname@example.org.