While many professionals despise answering an RFP, there are others that rely on them as a meaningful source for new business.
By educating purchasing agents and establishing high levels of trust with them throughout the RFP process, you will significantly increase your chances of winning new business.
In his latest article for the Business Journals network, Jonathan Ebenstein, partner, Skoda Minotti Strategic Marketing Services, offers insights for easing the RFP process by starting to develop thought leadership content as a means to garner attention and respect from powerful purchasing agents.
Do you have questions about the content of this article? Contact Jonathan Ebenstein at 440-449-6800 or email Jonathan.