You’ve probably heard the phrase that Facebook “isn’t just for kids anymore.” That’s true. In fact, according to this cnn.com article, the most popular social networking site in the world is more about tracking grandkids. That’s right, the world’s most popular social networking site is currently growing most quickly among women older than 55.
So what does this mean to a business looking at online marketing tactics? It means that no matter which demographic you target, you can find them on Facebook. And, via Facebook’s advertising tool, you can find them much easier than you think.
When placing an ad on Facebook, you can target by gender, age, location, education level, and a host of other valuable demographics. Let’s say you only want to target single males, between the ages of 25-35 (about 5,000 in case you’re interested) in Cleveland, Ohio. You can easily create a custom ad that will appear only to your selected demographic and you will only be charged when a member of your demographic clicks on your ad (about $.60 per click for this demographic). It’s an easy, yet powerful way to know exactly where and to whom your marketing message is being delivered.
With over 200 million users worldwide, your demographic is out there somewhere on Facebook, you just need to find it.
Our local online marketing services can help you develop an effective online marketing strategy. Like us on our facebook page, and visit our Strategic Marketing website for more information and to download a free social media audit for your business.
Skoda Minotti is a CPA, business and financial advisory firm with offices located in Cleveland and Akron, Ohio and Tampa, Florida.