Trends and fads come and go. Whether it’s Chia Pets, Cabbage Patch Kids or dancing ‘Gangnam Style’, it’s only a matter of time before we are all sitting on our couches reminiscently laughing at ourselves while watching VH1’s I Love the 70’s, 80’s or 20-teens.
One fad turned trend that has become a bon-a-fide opportunity for companies is mobile marketing. And, if you haven’t started thinking about ways to leverage mobile marketing for your business, then you are missing out on a significant opportunity to connect your company’s brand to your customers and prospects.
As a Hubspot Certified Agency, we took the liberty of summarizing some stats they put out in a recent blog of theirs. Detailed below are 23 mobile marketing statistics that demonstrates just how important mobile marketing is and how at a minimum you should be considering a mobile optimized version of your company’s website.
The State of the Mobile Union
- 1.08 of the world's 4 billion mobile phones are smartphones. 3.05 billion are SMS enabled. (Source: Microsoft Tag)
- Mobile internet usage is projected to overtake desktop internet usage by 2014. (Source: Microsoft Tag)
- Apple and Android represent more than 75% of the smartphone market. (Source: comScore)
- 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. (Source: Gomez)
- 46% of consumers are unlikely to return to a mobile site if it didn't work properly during their last visit. (Source: Gomez)
- 71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers. (Source: Gomez)
- 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010. (Source: Pingdom)
- One half of all local searches are performed on mobile devices. (Source: Microsoft Tag)
- Mentioning a location in mobile ads and search results can increase click-through rates up to 200%. (Source: ThinkNear)
- Only 19% of US retailers have an M-Commerce app. (Source: eMarketer)
- That might be okay, since only 4% of consumers prefer to shop via an app. (Source: eMarketer)
- 24% of US tablet owners use their tablets to shop 2-3 times per month; 20% use them to shop more than once per week; and 12% use them to shop every day! (Source: eMarketer)
- 29% of mobile users are open to scanning a mobile tag to get coupons. (Source: Microsoft Tag)
- 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. (Source: comScore)
- 39% of instances where a consumer walks out of a store without buying were influenced by smartphones. (Source: Motorola Solutions)
Mobile Social Media
- 91% of mobile internet access is for social activities, versus just 79% on desktops. (Source: Microsoft Tag)
- Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. (Source: Microsoft Tag)
- QR code scans increased 300% in 2011 compared to 2010. (Source: ScanLife)
Mobile Email Marketing
- If all US mobile internet time was condensed into an hour, 25 minutes of it would be spent on email. (Source: Return Path)
- The entertainment, finance, publishing, and social networking industries see above average mobile email views compared to other industries. (Source: Return Path)
- From April to September in 2011, mobile email opens increased 34%, while webmail and PC opens decreased by 11% and 9.5%, respectively. (Source: Return Path)
- iPad users are loving it for email — there's been a 73% increase in opens on those skinny little things. (Source: Return Path)
- Mobile email readership is at its peak on Saturday, and at its lowest on Monday. (Source: Marketing Technology Blog)
Looking to develop a mobile version of your current website? Click here to read more about our mobile marketing solutions, or call us at 440-449-6800 for more information.