Strategic Marketing Blog

Google Alerts for Business: Top Five Things Your Business Should Be Monitoring on the Internet

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We’ve discussed what Google Alerts are and how they can apply to businesses, now let’s talk about specific kinds of alerts you can set up for your business to best monitor what’s going on in your world.

Here’s a list of the top five types of Google Alerts you can set up for your business:

  1. Your Company Name – Google Alerts is a great tool for online brand monitoring. Maybe you’ve sent a press release out to a large list of media contacts and want to know which publications have run your news. Or, maybe your company has been named in a news article or blog post (either in a good or a bad way) without your knowing. There are a number of reasons your company name could show up online, and this is a great way to easily know what others are saying about you.
  2. Competitor Names – What are your competitors doing? Instead of visiting their website and searching their news articles, why not make a Google Alert for your competitors’ company names so that you know what they’re doing as soon as it’s posted?
  3. Client or Prospect Names – We all want our clients and prospects to know that we are keeping them top of mind, right? So, create a Google Alert for their company names so you can know, in real-time, what’s going on in their world. Then, send them an email or pick up the phone and impress them with your continued knowledge of their business.
  4. Industry News – This can be done for both you or your clients. For your business, Google Alerts can help you stay up-to-date on timely news and announcements in your industry (i.e. Cleveland marketing agencies, Tampa CPA firms or SOC reporting). Or, if you serve in an advisor-type role, you can set up alerts for your clients’ industry to help stay abreast of what’s going on in their world and help in your efforts to serve them (i.e. if you have clients that play in the data center or commercial construction industries).
  5. Sales Opportunities – Everyone likes an easy sale. What if there are search terms out there that could deliver easy sales opportunities to your inbox? Maybe you want to bid on marketing projects. You could create an alert for “marketing RFP.” Or, maybe two terms that mean the most to your business are “construction project” and “out-to-bid”. It might take some work, but what are the keywords that you want to see online that will trigger a qualified sales opportunity? Set up a Google Alert and have them delivered to your inbox.

As you can see, when used to its fullest potential, Google Alerts really can deliver insightful business information directly to your inbox.

Do you have questions about Google Alerts for business or other online marketing needs? Contact Skoda Minotti Strategic Marketing by calling 440-449-6800 or visit

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