Strategic Marketing Blog

How to Grow Your Email List

Did you know that you lose approximately 22.5% of your email subscribers every year?

Perhaps you would like to gain new subscribers, improve the deliverability of your emails, or refresh contacts that may have gone stale.

25 Ways to Grow Your Email List, published by our partners at HubSpot, may have the answers you’re looking for.

This compreheInbox Mail Flat Concept Vector Illustrationnsive list of techniques includes traditional marketing/advertising methods, content creation, utilizing partnerships, and website lead generation. Here are the ideas that stood out for us:

  • Opt-in Email Campaign: Refresh your list and improve deliverability by reaching out to long-time contacts; inviting them to update their information or unsubscribe.
  • Premium Content: Provide valuable free offers that require visitors to submit their email address in order to download.
  • Social Media Promotion: Use your social media accounts to promote your premium content.
  • Calls-to-Action: Encourage people who visit your website to provide their email addresses via calls-to-action on every page.
  • Offline Events: Collect contacts at trade shows and presentations and import them into your email subscription list.

To read the full post, click here.

For more strategic email marketing solutions, leave your contact information here, or call us at 440-449-6800.

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