Did you know that you lose approximately 22.5% of your email subscribers every year?
Perhaps you would like to gain new subscribers, improve the deliverability of your emails, or refresh contacts that may have gone stale.
25 Ways to Grow Your Email List, published by our partners at HubSpot, may have the answers you’re looking for.
This comprehensive list of techniques includes traditional marketing/advertising methods, content creation, utilizing partnerships, and website lead generation. Here are the ideas that stood out for us:
- Opt-in Email Campaign: Refresh your list and improve deliverability by reaching out to long-time contacts; inviting them to update their information or unsubscribe.
- Premium Content: Provide valuable free offers that require visitors to submit their email address in order to download.
- Social Media Promotion: Use your social media accounts to promote your premium content.
- Calls-to-Action: Encourage people who visit your website to provide their email addresses via calls-to-action on every page.
- Offline Events: Collect contacts at trade shows and presentations and import them into your email subscription list.
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Skoda Minotti Strategic Marketing is a HubSpot Certified Partner, which means we have undergone an extensive period of coaching and consulting and have had access to amazing inbound marketing professionals and content through HubSpot. Click here to request a demo of the HubSpot CRM and/or HubSpot Marketing Platform. We’d be happy to walk you through the inbound marketing concept and the various ways it can transform the way you sell your products/services.