Have you ever opened your inbox and received an email from your favorite retailer or service provider, and it just felt like something was “missing” from the email? Chances are, that “something missing” was images meant to be included with the email. With many email programs, however, these images are automatically blocked when a message is delivered (to protect users from unknown senders who may be using images to compromise security). Unless the user manually accepts the image, it remains blocked and unseen.
From a marketer’s perspective, blocked images are a hurdle when trying to design visually appealing emails. From a user’s perspective, not seeing the complete email as intended may mean they are missing out on a key message or special offer contained in the image.
Gmail has come up with a solution to this issue. According to a recent blog post from Gmail:
Instead of serving images directly from their original external host servers, Gmail will now serve all images through Google’s own secure proxy servers.
So what does this mean for you? Simple: your messages are more safe and secure, your images are checked for known viruses or malware, and you’ll never have to press that pesky “display images below” link again. With this new change, your email will now be safer, faster and more beautiful than ever.
You should see this change taking place in your Gmail account soon. And, now that you’ll be able to start receiving professionally designed emails in your inbox, why not take a few minutes to browse the selection of email newsletters offered by Skoda Minotti.
Need help developing your own strategic email marketing campaign? Contact us at 440-449-6800 and we’d be glad to help.