You’ve heard quite a bit of talk about inbound marketing and every day, read about the new and novel ways inbound marketing will generate leads and revenues for your business.
Many of our clients understand the context of what inbound is, however, the words and catch-phrases that we know and love in our industry are gibberish to a lot of non-marketing people. Some of the more common:
- What is dynamic content?
- What are ebooks?
- How do you hashtag?
- What offers can your business provide?
A quick and simple read, The ABCs of Content Marketing: A Glossary of Terms from Hubspot, is a great tool for anyone in business who relies on a computer in their day-to-day operations.
And, for more information on the basics of inbound marketing, click here to download our free E-book, Drive More Leads with an Effective Inbound Marketing Campaign.
If you want your website and online marketing efforts to drive more leads for your business, contact one of the inbound marketing specialists in the Strategic Marketing group at Skoda Minotti by calling 440-449-6800.
We also invite you to stay up-to-date with the latest business trends, tips and revenue generating ideas affecting you and your business today by subscribing to the Skoda Minotti Blog or by following us on LinkedIn, Twitter @skodaminotti, and Facebook or simply contact us at any one of our four office locations: Cleveland, Akron, Westlake or Tampa.