In order to market effectively, you need to leverage information, and lots of it – information about your products, services and processes, your customers, your industry, your competition—even societal trends. It all matters, and when used as part of a thoughtful and strategic marketing plan, it can help you target your marketing initiatives to prospects in ways that are cost-effective and impactful.
Sometimes, you’ll need to conduct research in order to gather relevant information for your marketing initiatives. But if your company utilizes a Customer Relationship Management (CRM) system, chances are excellent that a bounty of valuable information is already housed within it. The customer and prospect data that’s stored in any CRM system can yield important insights to help propel your marketing program.
In his latest article for the Business Journals network, Jonathan Ebenstein, partner, Skoda Minotti Strategic Marketing Services, shares five tips for leveraging valuable CRM data to support your existing marketing efforts—and possibly ignite new initiatives.