This is the second part of a five part series in which will be elaborating on why niche marketing is a vital concept to consider when developing a marketing plan, while addressing some of the key elements to developing a niche marketing plan.
After you have figured out what your niche specialty is and what true opportunities lay ahead, you need to assemble your team and team leadership. This needs to be a dedicated group of people who are committed to growing the business or business unit. Next, with your team intact, you should create your mission/vision statement. This will serve to guide the actions of your group, spell out its overall goals, and provide a sense of direction and direct decision making. It’s a guidance system in a sense. One that will help keep you on track when the lure of going back to the shotgun approach comes calling.