In our e-book, 5 Common SEO Mistakes Found on Company Websites—And How to Fix Them, we address the most frequent mistakes we see and provide tools for making improvements that will drive better SEO performance. In this post, we focus on non-responsive and non-mobile-friendly sites, and the problems they represent for businesses.
Over the past few years, Google has increased the weight of mobile-friendly websites as a ranking signal. (Click here to read more about this topic.)
To quickly summarize this development and its importance, if your site is not mobile-friendly, your rankings for relevant search terms – when someone is doing a search for those search terms on a mobile device – will be negatively impacted.
Unfortunately, we frequently see websites that are not mobile-friendly. We typically attribute this to the fact that a site’s life cycle is approximately three to five years, and sites built three to five (or more) years ago were not always automatically formatted for a mobile device. As companies with non-mobile-friendly sites approach the end of their current site’s life cycle, it will be extremely important to build their next site with mobile in mind.
What’s the difference between responsive and mobile-friendly?
- Responsive Design Websites
Responsive designed websites automatically take the content and various features of a standard website and reformat it to fit all screen sizes, allowing website visitors to easily interact with the site, no matter what device they’re using. For responsive websites, you build one site that is responsive to all screen sizes.
- Mobile-Specific Websites
Mobile-specific websites are abbreviated versions of a standard website. They include only the functionality and content deemed most necessary for a mobile user but are designed to properly fit the screen size of a mobile device. For mobile websites, you build two versions of your site—a desktop version and a mobile-friendly version.
At this time, best practice is to build a new site to be responsive automatically, unless there is a specific reason or need to build a separate mobile-friendly version of your site.
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To find out more about website development, SEO and other online marketing services, read our e-book, 5 Common SEO Mistakes Found on Company Websites—and How to Fix Them. For more information, contact Bob Goricki, Director of Digital Marketing, at 440-605-7234 or email Bob.