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Questions, Not Answers, Are the Key to Securing New Business

When first sitting down with a prospect, many of us tend to spend the first part of the meeting introducing ourselves and our credentials. After all, we want to win the business, right? In an article recently published on the Business Journals network, How to use questions instead of answers to win business, Jonathan Ebenstein, partner and managing director, Skoda Minotti Strategic Marketing, explains why questions, not answers, are the key to securing new business.

In the article, he explains that business is won when a clear need is identified and a trusting relationship is established. By asking thought-provoking questions and actively listening to your prospect, you will be better positioned to uncover hidden needs and identify opportunities for which you can offer solutions. Find out which questions to ask to achieve the best outcome.

To read the full article, click here.

Want to bring in more clients to your business? Strategic marketing is a crucial step. Email Jonathan Ebenstein or call us at 440-449-6800 to learn how your business can grow through marketing.

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