Once upon a time, job candidates learned about job openings through newspaper ads. Businesses simply needed to place those ads to pull in a large pool of candidates. Today, social media has become quite the game changer. Recruiters in the digital age are navigating through social sites to cultivate and maintain relationships with potential recruits. And if they aren’t, they should be.
Today’s jobseeker has more tools at hand to thoroughly research companies and the people who work there. Companies vying for their attention must become engaged in what motivates them and how they wish to be approached. And, according to Forbes, LinkedIn remains the top social media site for business executives and candidates alike.
Develop a Company Profile
As the first basic step, employers should build a company LinkedIn profile and update it regularly. Make sure you keep your company page current with your logo prominently displayed in your posts. Employers should also routinely post relevant and engaging content for their followers such as blog posts, articles, videos and pictures. Encourage your employees to share job openings across their own social media networks, including Twitter and Facebook. Recruiters and hiring managers should make a point of building up their own professional networks to expand their access to a larger pool of qualified candidates.
Find Candidates on LinkedIn Recruiter
This advanced search capability lets employers search for candidates by past or current employers, titles, years of experience, seniority, references and other criteria. Employers can also search for employees through connections, including first and second connections.
Spotlight Your Opening Using “Sponsored Jobs”
While employers can post jobs informally at no cost on LinkedIn, LinkedIn Sponsored Jobs allows employers to bid for the top placement in the “Jobs You May be Interested In” section [show screenshot] of the LinkedIn homepage. Potential candidates set preferences for job location, company size and industry. Your position will be much more visible.
Reach Out Through LinkedIn InMails
Use LinkedIn’s InMails, your internal mailbox at LinkedIn, to personally reach out to candidates. You can use InMail for private messaging with candidates, as well as to request assistance from your network or select professionals to find a qualified candidate.
Have 24/7 Access via Recruiter Mobile App
LinkedIn’s mobile Recruiter Mobile app allows recruiters to receive a stream of updates on the candidates you are following. For starters, the Team Activity section lets you know if anyone else on your team has evaluated the candidate for another job. And, when candidates edit their profiles, you’ll be able to view these actions in your updates. You will also receive an updated list of applicants for jobs you have posted, as well as new results for active searches. Additionally, the Updates section will highlight new applicants who may have posted, as well as new results for saved searches.
Keep Warm Candidates Warm
It’s all about long-term relationship building. When you have your eye on a candidate for a potential position that’s not quite active, you want to be sure you are not letting a lot of time go by without contact. The LinkedIn Recruiter app provided mobile-friendly messaging through InMail, the same templates that are available on your desktop. You’ll want to be sure to stay current on their activities and let them know you are still interested.
Recruit Passive Candidates
Most of the people engaged on LinkedIn are not actively looking for a job. However, they might become interested if the right opportunity is presented to them. LinkedIn is especially useful for finding passive candidates by searching their qualifications and networks.
When you are pursuing candidates in a particular industry, you’ll want to make sure you have a presence in that community. Join relevant discussion groups on topics of interest to your candidates. By sharing your views on important topics or trends, you not only establish credibility; you can also gauge the level of understanding that a potential candidate has on the industry.
Finally, keep pace with the rapidly changing world of social media recruiting. If you don’t currently have the resources to get you launched, tap the expertise of a professional. LinkedIn will continue to evolve and offer more danced features. You don’t want to miss out on its potential for recruiting the right candidates for your organization.
To learn more about keeping great employees at your company, download our free e-book: Recruiting and Retaining Top Talent.