CLEVELAND, Ohio, May 19, 2016 – Skoda Minotti Strategic Marketing is pleased to announce it has received a 2016 Marketing Achievement Award from the Association for Accounting Marketing (AAM). The award was given in the category of Collateral and Content Marketing (Blogs), for Skoda Minotti’s content development process. This is the second year in a row that the Strategic Marketing group has received a Marketing Achievement Award.
The award-winning nomination showcased how Skoda Minotti’s content marketing team leveraged the firm’s industry expertise to increase content and drive more leads. The new process resulted in a 69% increase in blog page views, and a 207% increase in downloads of premium content.
“We are honored to receive this recognition from AAM,” said Jonathan Ebenstein, partner and managing director of Skoda Minotti Strategic Marketing. “We understand the value of content marketing for our firm and our clients, many of whom are also CPA firms, and are proud of the results we’ve been able to achieve for both. We hope that other AAM members see the outcomes from our nomination and can take ideas back to their firms to realize similar successes.”
Twenty-six awards were presented to accounting marketers for their marketing achievements. The awards were announced at the AAM Awards Gala on May 5, during the association’s 2016 Summit in New Orleans, LA.
Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 88 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically and measurable results.
You can view all of our thought leadership blogs at www.skodaminotti.com/blog.
About Skoda Minotti
Skoda Minotti is a business advisory firm, dedicated to helping our wide range of clients build strategies, grow and achieve financial success. Clients include privately held businesses, public companies and individuals. Along with its renowned accounting, financial and tax services, Skoda Minotti offers a unique complement of advisory services including information technology, professional staffing, risk, strategic marketing, valuation and litigation and wealth management. Skoda Minotti, headquartered in Cleveland, Ohio, also has offices in Westlake, Akron and Tampa, Florida, and is a member of The Leading Edge Alliance. Learn more at www.skodaminotti.com.