Skoda Minotti Strategic Marketing (skodaminottimarketing.com) has released the results of its 2015 CPA Website Audit. This is the first survey of its kind in the CPA industry, as it included a detailed analysis of the top 135 CPA firms’ websites in the U.S.
As part of the CPA website review, nearly 20 metrics were examined for common practices among the industry leaders’ websites. Some notable results included:
- 55% of the websites surveyed were not mobile friendly
- 65% of the websites surveyed had a blog, however only 42% of the sites had blogs that were updated at least twice per month
- 73% of the firms promoted an e-newsletter on their site
“The results of the audit were enlightening,” said Jonathan Ebenstein, partner and managing director of Skoda Minotti Strategic Marketing. “While there are many CPA firms doing progressive things with their websites, the industry as a whole has room for improvement. Firms need to be mobile-friendly to keep up with Google’s algorithm changes, and those looking for ways to drive new website leads should look no further than the premium content they could be offering.”
The results were presented for the first time at the Association for Accounting Marketing Annual Summit on June 9, 2015. Over 130 marketing and accounting professionals attended the session.
The complete report, including 12 pages of exclusive charts, graphs and insights, is now available for download at marketing.skodaminotti.com/report.
About Skoda Minotti
Skoda Minotti is a business advisory firm, dedicated to helping our wide range of clients build strategies, grow and achieve financial success. Clients include privately-held businesses, public companies, individuals, partnerships and corporations. Along with its renowned accounting, financial and tax services, Skoda Minotti offers a unique complement of advisory services including information technology, strategic marketing, professional staffing, wealth management, risk and valuation and litigation. Skoda Minotti, headquartered in Cleveland, Ohio, has offices in Cleveland, Westlake and Akron, Ohio and Tampa, Florida, and is a member of The Leading Edge Alliance. Learn more at www.skodaminotti.com.