Tag Archives: content

Making the Case for Content in Your Marketing Budget

There’s little argument that content plays a crucial role in today’s information-driven world. Yet, it seems like content marketing budgets are often stretched far too thin for many businesses and firms throughout the year when compared to big-ticket line items like advertising and direct mail.

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Listen Before You Speak (or Create Content)

Having recently attended Content Marketing World, a conference with over 3,500 attendees from around the world, the theme of “A World of Stories” couldn’t be more telling. The key to developing strong content that will generate interest is to pay more attention to your customer than your industry.

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Slow Load Time Can Affect Google Ranking

Slow website load time can negatively impact your company’s SEO performance but how can you fix it?

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7 Tips for Creating Content Your Audience Will Love

Seventy-two percent of B2B marketers say creating engaging content is one of their top content marketing struggles. Can you relate to this challenge?

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7 Smart Ways to Use a Content Calendar

As most business marketers know, content has made its way to the forefront of digital marketing in terms of search engine optimization ranking and driving traffic to your website. However, pushing out a high volume of content without an underlying strategy is a waste of time and money.

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How Often Should My Accounting Firm Be Blogging?

As a general rule, the more relevant, optimized content you are putting on your site, the better it will be for your firm’s overall search success.

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5 Tips for Following up on Inbound Leads at Your Accounting Firm

Accounting firms are becoming increasingly inbound intelligent and web savvy. Here are five inbound lead follow-up tips that may work well for you.

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Content Strategies to Keep Your Marketing Bottom-Line Focused

Your marketing efforts are expected to produce results and contribute to your bottom line. If they don’t, then the marketing function overall is viewed solely as an expense—and often, it’s one of the first line items to be cut.

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Content Marketing World 2016 Recap

Content Marketing World 2016 recently wrapped up its sixth edition—the fifth to be held right here in Cleveland. The four-day event hosted more than 3,500 content marketers from 74 countries. As one of two Skoda Minotti Strategic Marketing employees to attend the event, I have a few takeaways from the event to share.

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Using an Agency for Content Creation and Lead Generation

What it should cost you to have an agency do your content creating and lead generation? Here is what to expect.

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