To bring some new thinking to your marketing strategy, consider these 5 strategies that can help to boost your bottom line.
The best content starts with an understanding of your audience, their needs and the way they make purchase decisions. That’s why taking the time to develop buyer personas is so critical to your lead generation process.
Developing a marketing budget to appease everyone at your firm is like preparing a household budget. Ultimately, you must determine if a given expenditure is a need or a want. However, preparing a budget at a firm is like having your kids, spouse, parents, cousins and neighbors all providing input on what you should be doing.
As the year draws to a close, there might be a slew of tasks on your to-do list. One task to consider is setting up a meeting with your financial professional to review your investments. If you take the time to get organized now, it may help you accomplish your long-term goals more efficiently. Here are some steps that might help.
All too often, business leaders with the best intentions to grow their business fall short when it comes to understanding the function of a strategic marketing plan. A well-crafted marketing plan provides an organization with the focus and direction it requires to pursue growth opportunities.