Tag Archives: Google

Are You Taking Advantage of Google My Business?

When it comes to SEO performance, one mistake we see most often is the failure to use the Google My Business tool. However, this may be the simplest to resolve.

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Slow Load Time Can Affect Google Ranking

Slow website load time can negatively impact your company’s SEO performance but how can you fix it?

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Google’s Much-Anticipated Mobile-First Index – When is it Coming, and What Does it Mean for Your Business?

Google’s much-anticipated mobile-first index will be a very big deal for businesses and individuals when it ultimately launches, causing many to make major changes to their digital platforms. So what does this mean for your business?

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7 Tips for Creating Content Your Audience Will Love

Seventy-two percent of B2B marketers say creating engaging content is one of their top content marketing struggles. Can you relate to this challenge?

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7 Smart Ways to Use a Content Calendar

As most business marketers know, content has made its way to the forefront of digital marketing in terms of search engine optimization ranking and driving traffic to your website. However, pushing out a high volume of content without an underlying strategy is a waste of time and money.

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Generate Leads With Smart Analytical Tools

We outline a few of our favorite methods for gathering valuable insight from websites, along with examples that further detail how we put these methods to use.

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How Will Google AMP Affect Your Business?

You may have noticed by now that when you search for something through Google on your phone, it pops up with a series of headlines (sometimes boxes) labeled with a lightning bolt icon and the acronym AMP at the bottom. No, this is not an ad for a popular energy drink, though it could help give a boost to your search engine traffic if you try it out.

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PPC Ad Budgeting & Targeting

Google offers several options for customizing your budget as well as your target audience through its AdWords interface. Using these tools can help ensure that you are making the best use of the funds you have allocated to your AdWords program.

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Find the Right Keyword Bidding Strategy for Your PPC Campaign

The Google AdWords keyword bidding strategy you choose to implement will depend on what goal you have set for your PPC program. Let’s take a look at the positives and negatives of two strategies.

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Google Ad Testing: Keys to Finding the Sweet Spot

Once you have created your first Google ad, you’re not quite finished—Google AdWords gives you the capability to test multiple versions of your ad and see which version performs the best.

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