Tag Archives: HubSpot

Your Sales Process Becomes Smarter, Not Harder, With HubSpot Sales Tools

The longer you are in sales or new business development it seems that time becomes increasingly shorter—that’s why it’s important to find ways to be more efficient.

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Skoda Minotti Strategic Marketing Named HubSpot Gold Partner

Skoda Minotti Strategic Marketing has been named a Gold Partner with HubSpot under its Agency Partner Program, which recognizes select marketing agencies for executing inbound marketing to the highest industry standards and deploying it successfully on behalf of growing client bases.

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Content Strategies to Keep Your Marketing Bottom-Line Focused

Your marketing efforts are expected to produce results and contribute to your bottom line. If they don’t, then the marketing function overall is viewed solely as an expense—and often, it’s one of the first line items to be cut.

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Skoda Minotti Strategic Marketing Named HubSpot Silver Agency Partner

HubSpot, the world’s leading inbound marketing and sales platform, has named Skoda Minotti Strategic Marketing Services a Silver Tier HubSpot Partner.

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Social Media Tips & Tricks for Accounting Firms, Part II

Social media offers great opportunities for your accounting firm to communicate with its key audiences. In this post, we’ll share strategies to help your firm communicate most effectively within these mediums.

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4,000 Marketers From Around the Globe Can’t Be Wrong – State of Inbound 2015

Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople, both HubSpot customers and non-customers. They are asked about their most pressing priorities, the challenges they face, and the tactics they’ve used to meet those challenges head-on. They track respondents’ quantitative answers, collate and consolidate their anecdotal answers, and put the polished result into a master report: State of Inbound.

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Highlights from the Inbound 2015 Conference

This past week, two colleagues and I attended HubSpot’s Inbound Conference in Boston. We joined approximately 14,000 marketers during four jam-packed days of inbound marketing knowledge sharing. Over the course of four days, there was quite a bit of knowledge to ingest, but I have gathered a few main highlights and takeaways from the conference.

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How to Grow Your Email List

Did you know that you lose approximately 22.5% of your email subscribers every year? Perhaps you would like to gain new subscribers, improve the deliverability of your emails, or refresh contacts that may have gone stale. 25 Ways to Grow Your Email List, published by our partners at HubSpot, may have the answers you’re looking […]

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How to Optimize Your LinkedIn Profile for Buyers – Not Recruiters

Are you getting the most out of your LinkedIn profile to produce new business? One common mistake we often see on LinkedIn profiles is that they are optimized for recruiters rather than prospects. If you are looking for ways to ramp up your selling, consider updating your LinkedIn profile to speak to potential buyers in […]

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Three Important Questions Answered Regarding Email Open and Click Rates

When it comes to email marketing campaigns, the first question we are often asked is, “What’s a good open & click through rate?” Typically followed by, “What did our campaign do?” Recently, HubSpot pulled some email marketing benchmark data from their 11,500+ customers. While email campaign results will always vary depending on your industries preferred […]

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