Tag Archives: keyword

Duplicate Page Titles and Meta Descriptions Diminish SEO Results

Page titles are one of the most important factors in helping search engines understand what your page is all about. So be sure to avoid this common error.

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7 Smart Ways to Use a Content Calendar

As most business marketers know, content has made its way to the forefront of digital marketing in terms of search engine optimization ranking and driving traffic to your website. However, pushing out a high volume of content without an underlying strategy is a waste of time and money.

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Find the Right Keyword Bidding Strategy for Your PPC Campaign

The Google AdWords keyword bidding strategy you choose to implement will depend on what goal you have set for your PPC program. Let’s take a look at the positives and negatives of two strategies.

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How to Estimate Keyword Traffic

Skoda Minotti Strategic Marketing explains how to estimate the number of clicks to expect for your PPC budget on a typical day.

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