Tag Archives: marketing

CPA Firms Must Start with Why

If a client feels inspired rather than manipulated to engage your firm, they will be able to verbalize the reasons why they think hiring you over your competitor makes better sense.

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7 Tips for Creating Content Your Audience Will Love

Seventy-two percent of B2B marketers say creating engaging content is one of their top content marketing struggles. Can you relate to this challenge?

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Let’s Chat Business Development

Your prospects want to deal with your company on their time, and their time is often real-time. So how do you provide a medium for prospects to reach you on their schedule? The answer could be offering instant chats.

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What’s New on LinkedIn? A Lot!

The folks at LinkedIn have been busy recently, and the result of their efforts is a host of new features to help market/advertise your business. Here’s a quick rundown of changes that are expected to be rolled out in 2017.

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Skoda Minotti Strategic Marketing Named HubSpot Gold Partner

Skoda Minotti Strategic Marketing has been named a Gold Partner with HubSpot under its Agency Partner Program, which recognizes select marketing agencies for executing inbound marketing to the highest industry standards and deploying it successfully on behalf of growing client bases.

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Featured Job Opportunity: CRM Specialist

Do you have the ability to work independently, adjust to change and updates, and recommend enhancements to systems and processes? We are currently searching for a CRM Specialist to join our team.

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Featured Job Opportunity: Product Marketing Associate

We are currently assisting our client in their search for a product marketing associate.

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7 Smart Ways to Use a Content Calendar

As most business marketers know, content has made its way to the forefront of digital marketing in terms of search engine optimization ranking and driving traffic to your website. However, pushing out a high volume of content without an underlying strategy is a waste of time and money.

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Generate Leads With Smart Analytical Tools

We outline a few of our favorite methods for gathering valuable insight from websites, along with examples that further detail how we put these methods to use.

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Featured Job Opportunity: Product Marketing Associate

The Product Marketing Associate is responsible for both product planning and marketing. The position’s responsibilities include working with sales, marketing and support to ensure revenue and customer satisfaction goals are met.

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