Tag Archives: SEO

Skoda Minotti Strategic Marketing Named HubSpot Gold Partner

Skoda Minotti Strategic Marketing has been named a Gold Partner with HubSpot under its Agency Partner Program, which recognizes select marketing agencies for executing inbound marketing to the highest industry standards and deploying it successfully on behalf of growing client bases.

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7 Smart Ways to Use a Content Calendar

As most business marketers know, content has made its way to the forefront of digital marketing in terms of search engine optimization ranking and driving traffic to your website. However, pushing out a high volume of content without an underlying strategy is a waste of time and money.

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Google Ad Testing: Keys to Finding the Sweet Spot

Once you have created your first Google ad, you’re not quite finished—Google AdWords gives you the capability to test multiple versions of your ad and see which version performs the best.

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When Should You Hire an Agency for Website Development?

Take a closer look at what it should cost you to have an agency create your next website.

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The Importance of Implementing Redirects in a Website Redesign

Redirects are an important part of launching a new website. Learn how to properly implement redirects on your site to ensure good user experiences.

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Should You Use a Freelance Website Professional?

Discover the pros and cons of using a freelance website professional in the second of a five-part website cost series.

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When Do DIY Websites Make Sense?

One of the most powerful marketing tools available to a business is its website. But how much should your website cost you? Here is what to expect with a do-it-yourself website builder in the first of a five-part website cost series.

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How to Estimate Keyword Traffic

Skoda Minotti Strategic Marketing explains how to estimate the number of clicks to expect for your PPC budget on a typical day.

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When Should Accounting and Professional Firms Outsource Their Marketing?

Outsourced marketing for accounting and professional firms can offer great advantages. Learn when it makes sense to call in the experts.

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Why Does My Competitor Outrank Me?

Want to outrank your competitors in SEO? In this post, we’ll touch on each SEO element to learn what they’re all about, what types of challenges they pose to CPA firms and other businesses, and how those challenges can affect your search rankings.

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