Tag Archives: strategy

Not Using Google Analytics and Console

We often find that business owners are aware that they have Analytics on their site, but admit that they don’t do much with it. To be clear, having them isn’t going to do you much good; it’s what you do with these tools that makes the difference.

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5 Marketing Strategies to Boost Business

To bring some new thinking to your marketing strategy, consider these 5 strategies that can help to boost your bottom line.

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Midyear Business Tax Saving Strategies

Now is a great time to evaluate your tax situation and implement some strategic measures in order to optimize your 2017 tax bill.

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Know What Your Business is Worth and How it Compares

How do you identify the value of your business and compare it to other businesses in your market space?

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CPA Firms Must Start with Why

If a client feels inspired rather than manipulated to engage your firm, they will be able to verbalize the reasons why they think hiring you over your competitor makes better sense.

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7 Tips for Creating Content Your Audience Will Love

Seventy-two percent of B2B marketers say creating engaging content is one of their top content marketing struggles. Can you relate to this challenge?

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3 Strategies to Maximize the Value of Your Privately Held Company (Part 1 of 3)

Do you have a direct ownership interest in a privately held company? Or did your company grant you stock options, stock appreciation rights, or another kind of stock-based compensation? If so, do you know what your business interest is worth?

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7 Smart Ways to Use a Content Calendar

As most business marketers know, content has made its way to the forefront of digital marketing in terms of search engine optimization ranking and driving traffic to your website. However, pushing out a high volume of content without an underlying strategy is a waste of time and money.

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The Giving Season: Six Tips for Making Smart and Effective Charitable Donations This Holiday Season

With so many charities to choose from, it’s more important than ever to ensure that your donation is well spent. Here are six tips that can help you make smart and effective charitable donations.

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2016 Year-End Tax Planning Strategies

As we rapidly approach the end of the year, it makes sense to take some time for year-end tax planning. There are still opportunities for many of us make positive impacts on our 2016 tax returns.

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