Strategic Marketing Blog

Tales of a Shadowing Experience: Day 5

As part of my senior project at Skoda Minotti, I am writing a daily blog that summarizes my activities each day at the firm and includes my insights and learnings about the field of marketing.

The technology that is available in today’s world is really amazing. It’s become such a big part of our daily lives that sometimes, I feel that we as a society take technology for granted. Today was day five of my senior project, and one of the highlights that stood out was a meeting I had with Skoda Minotti’s Senior Content Director, Cindy Spitz. During the meeting, she said something that really caught my ear about connections that happen through the use of technology; specifically, connections with people you’ve met in high school or college. As a high school senior who’s getting ready for my freshman year of college, it was good to know. More about that in a minute.

10:00 a.m.

Today began just like yesterday. I logged onto my computer and continued doing research for my web audit project. Just to recap, that project is all about researching top financial and accounting companies throughout the country, and looking for specific things on their websites such as blogs, e-newsletters, and other information. The project is starting to get a lot easier for me as I continue to work for many hours each day and use the research tips that Senior Online Marketing Manager Bob Goricki shared with me earlier this week.

11:00 a.m.

After an hour of research for the project, I met with Cindy Spitz as mentioned earlier. I began the meeting by asking Cindy some questions about her path to Skoda Minotti – for example, what college she attended, what her major was, and what previous positions she held. Then, she asked questions about me, including what college I am planning on attending (I’ll be attending Marietta College). Next, she told me something that I think is really helpful to know. Cindy said to always try and maintain connections with people you meet in school (and in life in general), because they could use your help in the future – and maybe, I could use their help as well. This just emphasized how much easier it is to do that – to stay connected with people – through the use of technology.

1:00 p.m. – 3:00 p.m.

After my lunch break, I sat down in my office and continued to work on my project. As I dug into my research once more, I tried to think of how I could apply what Cindy said earlier to my everyday life. I came to the conclusion that I should try to be more outgoing and more interactive with others I might not know. You just never know; you might meet one person someday, and that person could possibly change your future in some way.

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