If you’re familiar with Facebook, you’ve no doubt heard at least one of your Facebook friends complain about the popular social networking site’s new look. (If you’re not familiar with Facebook, stop reading this article and join the 175 million users around the world – after you’ve done so, come back, finish the article and learn how the new Facebook can be beneficial to your business).
What may have been lost in the shuffle amongst the discussion over the look of the personal profiles is the redesigned “Page” feature. Many businesses as well as actors, musicians and other public personas use the Page feature to share news, photos, videos and other items of interest with their “fans” (Facebook users who have voluntarily joined the Page).
Taking advantage of a Page to help market your business can be a great (and free!) way to keep you top of mind with your fans.
For a business, the new Pages have several benefits.
- Status updates – Status updates are the manner in which a company adds new content to its page. Having a sale? – update your status. Adding a product? – update your status. Post a new blog? – update your status. The key here is that more (relevant) updates that your company has, the more often you’ll appear in front of your fans via their status updates.
- Redesigned Wall – The Wall is now the focus of the page – very similar to personal Facebook pages. Here, fans and non-fans can see what your business has been up to lately via your status updates. With the Wall being the focus of the page, it will become more important to update content frequently to keep your page from appearing stale. Additionally, your wall gives your fans a chance to interact with you by commenting on your latest status updates.
- Tabs – The “tabbed” look that personal pages have taken on also applies to the new business pages. This allows for a more organized look and allows you more customization over what your fans see.
As the Page feature is free (for now), it can’t hurt to try it out. To learn more, check out Facebook’s overview of the new Page feature.