When it comes to email marketing campaigns, the first question we are often asked is, “What’s a good open & click through rate?” Typically followed by, “What did our campaign do?” Recently, HubSpot pulled some email marketing benchmark data from their 11,500+ customers. While email campaign results will always vary depending on your industries preferred method of communication (not everyone enjoys a good e-newsletter), the results of HubSpot’s analysis are interesting and might even surprise you.
Specifically, the HubSpot report provides answers to three critical questions most often asked about email campaigns:
- How many e-mail campaigns are too many?
- What’s the right amount of email campaigns to send a month?
- How do open and click rates differ for B2B and B2C businesses?
To view the full article, which includes some pretty snazzy charts and graphs, please click here.
Skoda Minotti’s Strategic Marketing Group is a HubSpot Certified Agency. If you’d like more information on getting the most out of your email campaigns, we’d be happy to help. Feel free to send us a message or give us a call at 440-449-6800.