Marketing Services Blog

Three Important Questions Answered Regarding Email Open and Click Rates

When it comes to email marketing campaigns, the first question we are often asked is, “What’s a good open & click through rate?” Typically followed by, “What did our campaign do?” Recently, HubSpot pulled some email marketing benchmark data from their 11,500+ customers. While email campaign results will always vary depending on your industries preferred method of communication (not everyone enjoys a good e-newsletter), the results of HubSpot’s analysis are interesting and might even surprise you.

Specifically, the HubSpot report provides answers to three critical questions most often asked about email campaigns:

  1. How many e-mail campaigns are too many?
  2. What’s the right amount of email campaigns to send a month?
  3. How do open and click rates differ for B2B and B2C businesses?

To view the full article, which includes some pretty snazzy charts and graphs, please click here.

Skoda Minotti’s Strategic Marketing Group is a HubSpot Certified Agency. If you’d like more information on getting the most out of your email campaigns, we’d be happy to help. Feel free to send us a message or give us a call at 440-449-6800.


Drive More Leads with an Effective Inbound Marketing Campaign

This entry was posted in Mailchimp RSS, Marketing Services, Strategic Marketing and tagged , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Comments are closed, but you can leave a trackback: Trackback URL.
© Copyright 2016 Skoda Minotti | Privacy Policy | Disclaimer | Remote Support
Cleveland 440-449-6800 | Akron 330-668-1100 | Tampa 813-288-8826
Website designed and developed by Skoda Minotti Strategic Marketing