According to Nielsen, social networking has overtaken e-mail as the most popular Internet activity. Nearly two-thirds of the world’s Internet users visited a social networking site like Facebook or MySpace in 2008 and almost 10% of all time spent on the Internet was spent on social media sites, with Facebook being the most popular of these.
This time isn’t just being spent posting pictures and SuperPoking people. Businesses are creating fan pages and using them to communicate with current and potential customers and employees. Facebook is even revamping these pages to make it easier for companies to market their products.
Concerned you won’t reach the right target audience? Facebook’s greatest growth is among 35 – 49 year olds and more users aged 50 – 64 are signing up than those under 18. Either way, setting up a fan page is a free and easy way to market your business.
40.8% of users are still college-aged, 18-24 year olds, though, which is why we set up the Skoda Minotti Fan page to attract new employees. In addition to providing overview information about the firm, we let potential employees see what our corporate culture is like through pictures from events and videos. Every time someone becomes our fan, all of their friends are notified which puts our name in front of countless people. Can’t argue with that kind of free exposure.