Business owners are often so busy on the job site or crunching numbers that they don’t have the time or wherewithal to market themselves online. Often what they did learn about PR has evolved ten-fold in the past decade. At Skoda Minotti, Cleveland marketing services include social media and search engine optimization. These are two brand new PR methods that the most seasoned of public relations professionals learned nothing about in college.
Many online services like Facebook and blogging were originally created as communication tools for individuals looking to connect with old schoolmates or express themselves. But they quickly became so much more. Take Julie Powell, who started a "web log" one day in 2002 about cooking. Within a year her phone wouldn’t stop ringing, and within six years her blogging experience became the subject of the award-winning movie, Julie & Julia.
When everyday people started using their private Twitter accounts to complain about brand name purchases and services, companies started participating. Those who had a social media "watch strategy" in place had an advantage, while many others were left in the dark. They didn’t keep an eye on the internet for their name being mentioned, and they let precious PR opportunities slip by.
Don’t know where to begin? Contact local Cleveland business consultants today to discuss your social media options. Akron business advisors are standing by to help you 2.0 your business and your brand in the wacky, world wide web of online marketing.