If you’re committing resources to a trade show, don’t expect to spend a lot of time on the golf course, poolside or in a casino.
Once you’ve chosen a show and established a budget, the most important thing to know is that it’s not a vacation. There’s a perception out there that you go to these trade events and it’s a big party. But the reality is that if you’re spending the money to go to a trade show, you better go in with a plan and proper training beforehand.
An EXPO Magazine survey of business-to-business marketers showed average spending on trade shows was about 20 percent of a company’s overall marketing budget.
Click here to learn more about preparing for trade shows, the benefits of being an exhibitor and things you might not know about industry events.
For more information on our Visual Marketing Services, contact John Kallmeyer by leaving a comment below or by calling 440-449-6800.