If you’re a businesses looking for ways to cut your marketing budget and thinking of leaping onto the Twitter bandwagon, be sure to look before you tweet.
Twitter, no doubt, is a great low budget, grassroots approach to create awareness, drive business and build your brand, but keep in mind that everything you tweet is searchable on the web. This can be both a curse and a blessing. The good news is, if you're strategically using key words for which you want to be found Twitter can be a great aide. The bad news is, if you say something that is unprofessional, unethical, or libelous, it can come back to bite you…hard. A real life example is the drama that unfolded after a Vice President from the Global PR agency Ketchum insulted the entire city of Memphis and his biggest client, FedEx, via his personal twitter account.
The lesson here is simple: Twitter is a public communication medium and everything you type can and will be used against you in the court of viral law.
For more on how other businesses are succeeding using Twitter check out this article.
Need help improving your social media marketing efforts? Contact one of our social media management services professionals by call (or follow us on Twitter @SkodaMinotti).