Strategic Marketing Blog

What is HubSpot?

HubSpot – The Company

HubSpot is the world’s leading inbound marketing and sales platform.

Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 11,500 customers in 70 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers.

HubSpot is headquartered in Cambridge, Massachusetts with an office in Dublin, Ireland, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies.

The Hubspot Software

HubSpot inbound marketing software helps businesses get found online, generate more inbound leads, and convert a higher percentage of those leads into paying customers.

HubSpot’s software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics.

HubSpot Product Options

Depending on your business’s goals and objectives, you can work with a number of pieces of the inbound marketing puzzle:

  • Content Management System (CMS)
  • HubSpot CRM
  • Search Engine Optimization Tools
  • Landing Pages & Forms
  • Calls-to-Action
  • Blogging Platform
  • Social Media Tools
  • Lead Management
  • Email Marketing
  • Task Calendar
  • Marketing Automation
  • Analytics Tracking
  • Marketplace
  • Mobile Optimization
  • HubSpot Academy & Education
  • HubSpot Sidekick

That Sounds Technical …

Good news – HubSpot requires no technical background or IT support, which means everyday business and marketing people use it to easily generate leads and take advantage of internet marketing techniques. The approach allows for a more efficient way of tracking/measuring the success of your online marketing programs.

Why Should You Use HubSpot?

HubSpot’s software gives you incredible insight into who is finding your website, what products/services they’re interested in, and provides you with the sales information and tools you need to help them make a purchasing decision.

The truth is, today’s customers are more than halfway through the buyer’s journey before even contacting a vendor. How are they getting to that point? They get there by doing their homework – which in today’s world, generally means doing a lot of online research.

HubSpot’s software helps organize and optimize your online marketing efforts so that you are effectively and efficiently attracting, converting, closing and delighting your prospects and customers.


Working With an HubSpot Certified Partner

Skoda Minotti Strategic Marketing is a HubSpot Certified Partner. We have undergone an extensive period of coaching and consulting and have had access to amazing inbound marketing professionals and content through HubSpot. We can help walk you through the transition to inbound marketing utilizing the HubSpot platform.

Click here to request a 30-day free trial.

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