Branding
Delivering on the promise of helping you derive value from your company's brand.
Unless you have been living under fluorescent lights in an office, answering e-mails and going to meetings all day, you’ve probably had some kind of exposure to the latest genre of reality show: Makeovers. One of the more popular programs is What Not To Wear. The basic premise of the show has the “Fashion Police” ambush some ordinary Joe or Jane on the streets of New York City and offer to spend five thousand dollars to make them over (i.e., new clothes, make-up, hair style, grooming tips, etc.).
And they don’t just have these makeover shows for people. Extreme Makeover: Home Edition provides home renovations for deserving families. MTV has a program called Pimp My Ride where they completely revamp people’s old junkers.
Makeover shows are a lot like what we do for organizations. Only we don’t call it a makeover. We call it branding. We also don’t get it done in just under an hour and we don’t have camera crews following us around, as clients typically frown upon the added budget expense.
The way we see it, your brand is one of the most valuable assets of your company. When correctly built and promoted, it can add immense value to your business and allow you to command a higher price for your products or services while at the same time keeping your customers loyal. Companies of any size can benefit from a strong brand, and more and more small businesses are starting to focus on building, maintaining and growing their brands.
Strong brands attract customers, inspire loyalty, and have the elasticity to extend into new areas of opportunity. Skoda Minotti helps our clients invest and grow strong brand assets that actively contribute to every phase of their customer acquisition and retention.
So while we can’t re-brand your company in just under an hour like they do on TV, we can sit down and discuss your company’s most valuable asset in that time.
- Brand Assessment and Audit
- Brand Identity Guidelines/Manuals
- Brand Platforms
- Brand Positioning, Essence & Development
- Competitive Analysis
- Identity Development – Logos
- Messaging Platforms
- Naming and Messaging
- Ongoing Brand Maintenance and Strategic Support
- Packaging Systems
- Print Communications
- Proprietary Imagery
- Value Proposition Development
Past Client Experience - Branding Case Studies
Why not give Jonathan Ebenstein a call at 440-449-6800 and discuss it over lunch? He’ll buy.