Author Archives: Anna Marie Murphy

Generate Leads With Smart Analytical Tools

We outline a few of our favorite methods for gathering valuable insight from websites, along with examples that further detail how we put these methods to use.

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How Often Should My Accounting Firm Be Blogging?

As a general rule, the more relevant, optimized content you are putting on your site, the better it will be for your firm’s overall search success.

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5 Tips for Following up on Inbound Leads at Your Accounting Firm

Accounting firms are becoming increasingly inbound intelligent and web savvy. Here are five inbound lead follow-up tips that may work well for you.

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How to Turn Your E-Newsletter’s Hard Bounces into New Business

As a marketer, you know that bounced emails are a part of the game. But how can undelivered emails help open the door to new business?

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A Recap of This Year’s 2016 AAM inNEWvation Summit

If I could sum up everything I learned last week in one line, it would be: Rethink everything. In every process and at each client touch-point or service delivery moment, there is an opportunity to rethink and innovate the way our firms are approaching our services with the goal of adding more value to our employees and clients.

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Social Media Tips & Tricks for Accounting Firms, Part III

You and your team invest a significant amount of work to post content. Given how fast the social media world moves, I’m sure it’s not surprising to you that only a fraction of your followers are on the correct medium at the exact time when you post a helpful article. Here is how you can help to ensure they see that content!

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Social Media Tips & Tricks for Accounting Firms, Part II

Social media offers great opportunities for your accounting firm to communicate with its key audiences. In this post, we’ll share strategies to help your firm communicate most effectively within these mediums.

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Social Media Tips & Tricks for Accounting Firms, Part I

LinkedIn is, of course, a great online resource for networking with current and prospective clients. It is also a great place to share a wide variety of content and, in doing so, build one’s personal brand and association with thought leadership within a community.

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7 Tips to Help Uncover Hidden Blog Content in Your CPA Firm

We know that blogging is extremely important for professional service industry firms where adding value and building relationships is essential. Unfortunately, populating a blog with new content can be a real challenge. But why does it have to be so difficult? There are many great sources of content being generated within CPA firms every day!

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7 Best Practices Tips for Email Subject Lines

When it comes to email marketing, one of the smallest yet most important elements of the email communication is the subject line. An effective subject line will entice the reader to open the email and consume your information. However, an ineffective subject line will be overlooked, deleted and results in a missed opportunity to communicate and share your message with your audience members. So, how do you write an informative, clear and compelling subject line that will engage your subscriber audience?

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