Author Archives: Bob Goricki

Overview of HubSpot’s New Content Strategy Tool

Last year, HubSpot announced the development of a new content strategy tool to make it easier to organize content around robust topics and to improve Google rankings. After completing Beta testing, the HubSpot Content Strategy tool is now available.

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Changes to Google AdWords Rotation Coming September 25

If you are currently taking advantage of Google AdWords rotation, you should be aware of three updates Google is making to make your life easier.

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Chrome to Issue “NOT SECURE” Warning for HTTP Web Pages

Google Chrome is the most frequently used web browser—in fact, more than half of all website traffic uses it. In October, Chrome will issue “NOT SECURE” warnings when users enter text in a form on an HTTP page, which can cause issues if your company does not acquire a security certificate.

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Not Using Google Analytics and Console

We often find that business owners are aware that they have Analytics on their site, but admit that they don’t do much with it. To be clear, having them isn’t going to do you much good; it’s what you do with these tools that makes the difference.

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Are You Taking Advantage of Google My Business?

When it comes to SEO performance, one mistake we see most often is the failure to use the Google My Business tool. However, this may be the simplest to resolve.

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Slow Load Time Can Affect Google Ranking

Slow website load time can negatively impact your company’s SEO performance but how can you fix it?

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Non-Responsive/Non-Mobile-Friendly

Over the past few years, Google has increased the weight of mobile-friendly websites as a ranking signal, but what’s the difference between responsive and mobile-friendly sites?

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Google’s Much-Anticipated Mobile-First Index – When is it Coming, and What Does it Mean for Your Business?

Google’s much-anticipated mobile-first index will be a very big deal for businesses and individuals when it ultimately launches, causing many to make major changes to their digital platforms. So what does this mean for your business?

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Duplicate Page Titles and Meta Descriptions Diminish SEO Results

Page titles are one of the most important factors in helping search engines understand what your page is all about. So be sure to avoid this common error.

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PPC Ad Budgeting & Targeting

Google offers several options for customizing your budget as well as your target audience through its AdWords interface. Using these tools can help ensure that you are making the best use of the funds you have allocated to your AdWords program.

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