Author Archives: Matt Seitz

7 Marketing Plan Tips

Far too often, the time and effort invested in a marketing planning is either abandoned to fulfill last-minute requests or wasted by resorting to tried-and-true tactics. The case for a marketing plan is strong, so here, we offer 8 tips to help you and your team build a successful marketing plan for your organization.

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Aurum Named Top Defined Contribution Advisor Firm

Aurum Wealth Management Group, a Skoda Minotti firm, has been recognized as a Top Defined Contribution (DC) Advisor Firm by the National Association of Plan Advisors (NAPA).

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Making the Case for Content in Your Marketing Budget

There’s little argument that content plays a crucial role in today’s information-driven world. Yet, it seems like content marketing budgets are often stretched far too thin for many businesses and firms throughout the year when compared to big-ticket line items like advertising and direct mail.

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Michael Trabert Receives Exit Planner of the Year Award From the Exit Planning Institute

Skoda Minotti, a national business advisory firm, is pleased to announce that Michael Trabert, CPA, CVA, CMAP, CEPA, CM&AA, has been named as the Peter Christman Exit Planner of the Year by the Exit Planning Institute (EPI) as part of its annual Excellence in Exit Planning Awards.

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Building Buyer Personas for Better Lead Generation

The best content starts with an understanding of your audience, their needs and the way they make purchase decisions. That’s why taking the time to develop buyer personas is so critical to your lead generation process.

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Aurum Wealth Management Group LLC Finalizes Combination Agreement With Reghetti Moore Wealth Advisors

Aurum Wealth Management Group LLC, is pleased to announce that it has finalized an agreement to combine the assets and human capital of Reghetti Moore Wealth Advisors (Reghetti Moore), an Akron, Ohio-based wealth management firm.

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7 Tips for Creating Content Your Audience Will Love

Seventy-two percent of B2B marketers say creating engaging content is one of their top content marketing struggles. Can you relate to this challenge?

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Skoda Minotti Named a Best Place to Work by Tampa Bay Business Journal

Skoda Minotti, a national CPA, business and financial advisory firm, has been named one of the Best Places to Work by the Tampa Bay Business Journal. Sixty local companies were recognized in the class of 2017 in four categories, based on employee count. Winners were selected based on an employee survey focusing on matters including […]

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What’s New on LinkedIn? A Lot!

The folks at LinkedIn have been busy recently, and the result of their efforts is a host of new features to help market/advertise your business. Here’s a quick rundown of changes that are expected to be rolled out in 2017.

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Skoda Minotti Receives 2017 Smart Culture Award

Skoda Minotti has been selected as a winner of the 2017 Smart Culture Awards, a recognition of Northeast Ohio organizations where culture plays a crucial role in the company’s success. The firm will be recognized at the 2017 Smart Culture Conference on April 6, 2017, hosted by Smart Business.

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