Category Archives: Strategic Marketing

7 Marketing Plan Tips

Posted on Friday, October 20, 2017 by

Far too often, the time and effort invested in a marketing planning is either abandoned to fulfill last-minute requests or wasted by resorting to tried-and-true tactics. The case for a marketing plan is strong, so here, we offer 8 tips to help you and your team build a successful marketing plan for your organization.

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Building Relationships with High-Quality Conversations

Posted on Thursday, October 19, 2017 by

Our business culture and industry constantly preach value. What is the value added? Is this worth my time? Will my customer find this valuable? Here are three things I learned about not only saving time, but making small investments in your time to gain huge results.

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Making the Case for Content in Your Marketing Budget

Posted on Monday, October 2, 2017 by

There’s little argument that content plays a crucial role in today’s information-driven world. Yet, it seems like content marketing budgets are often stretched far too thin for many businesses and firms throughout the year when compared to big-ticket line items like advertising and direct mail.

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Listen Before You Speak (or Create Content)

Posted on Tuesday, September 26, 2017 by

Having recently attended Content Marketing World, a conference with over 3,500 attendees from around the world, the theme of “A World of Stories” couldn’t be more telling. The key to developing strong content that will generate interest is to pay more attention to your customer than your industry.

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Changes to Google AdWords Rotation Coming September 25

Posted on Friday, September 22, 2017 by

If you are currently taking advantage of Google AdWords rotation, you should be aware of three updates Google is making to make your life easier.

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The New Copy Paradigm: Empathize, Understand—Then Solve

Posted on Wednesday, September 20, 2017 by

In the content we write, do we take the time to first connect with our audiences and empathize about their needs before we start selling? You really can’t begin to offer solutions until you identify with a challenge up front.

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Chrome to Issue “NOT SECURE” Warning for HTTP Web Pages

Posted on Friday, August 25, 2017 by

Google Chrome is the most frequently used web browser—in fact, more than half of all website traffic uses it. In October, Chrome will issue “NOT SECURE” warnings when users enter text in a form on an HTTP page, which can cause issues if your company does not acquire a security certificate.

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Ten Conversational Formats That Will Build Business-Generating Relationships

Posted on Wednesday, August 23, 2017 by

For CPAs and business advisors, thought-provoking questions are the most valuable tool for learning a client’s business and financial challenges. When you ask thought-provoking questions about potential problems or opportunities, it expands a person’s perception of what you can do for them.

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Not Using Google Analytics and Console

Posted on Monday, August 14, 2017 by

We often find that business owners are aware that they have Analytics on their site, but admit that they don’t do much with it. To be clear, having them isn’t going to do you much good; it’s what you do with these tools that makes the difference.

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Are You Taking Advantage of Google My Business?

Posted on Wednesday, August 9, 2017 by

When it comes to SEO performance, one mistake we see most often is the failure to use the Google My Business tool. However, this may be the simplest to resolve.

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