Posted on Monday, November 20, 2017 by Matt Seitz and Cindy Spitz
As digital marketers we strive to be concise with our content. After all, we know we’re competing for the attention of our multitasking audience. It’s easy to understand, then, why it might seem counterintuitive to switch to writing long-form content. What has changed?
Posted on Friday, October 27, 2017 by Bob Goricki
Last year, HubSpot announced the development of a new content strategy tool to make it easier to organize content around robust topics and to improve Google rankings. After completing Beta testing, the HubSpot Content Strategy tool is now available.
Posted on Monday, October 23, 2017 by Jonathan Ebenstein
You have worked hard for the opportunity to meet with a new prospect. You only get one chance to make an outstanding first impression and to present your CPA firm’s capabilities in the best possible light. Are you ready?
Posted on Friday, October 20, 2017 by Matt Seitz
Far too often, the time and effort invested in a marketing planning is either abandoned to fulfill last-minute requests or wasted by resorting to tried-and-true tactics. The case for a marketing plan is strong, so here, we offer 7 tips to help you and your team build a successful marketing plan for your organization.
Posted on Thursday, October 19, 2017 by Desiree Gordon
Our business culture and industry constantly preach value. What is the value added? Is this worth my time? Will my customer find this valuable? Here are three things I learned about not only saving time, but making small investments in your time to gain huge results.
Posted on Tuesday, September 26, 2017 by Cary Chaitoff
Having recently attended Content Marketing World, a conference with over 3,500 attendees from around the world, the theme of “A World of Stories” couldn’t be more telling. The key to developing strong content that will generate interest is to pay more attention to your customer than your industry.
Posted on Wednesday, September 20, 2017 by Cindy Spitz
In the content we write, do we take the time to first connect with our audiences and empathize about their needs before we start selling? You really can’t begin to offer solutions until you identify with a challenge up front.