Category Archives: Strategic Marketing

The Advantages of Writing Long-Form Content

Posted on Monday, November 20, 2017 by

As digital marketers we strive to be concise with our content. After all, we know we’re competing for the attention of our multitasking audience. It’s easy to understand, then, why it might seem counterintuitive to switch to writing long-form content. What has changed?

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Overview of HubSpot’s New Content Strategy Tool

Posted on Friday, October 27, 2017 by

Last year, HubSpot announced the development of a new content strategy tool to make it easier to organize content around robust topics and to improve Google rankings. After completing Beta testing, the HubSpot Content Strategy tool is now available.

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New LinkedIn Sales Navigator Features Bring Marketing and Sales Together

Posted on Monday, October 23, 2017 by

Earlier this month, LinkedIn implemented updates to its Sales Navigator tool. These updates were made in an effort to enable sales and marketing teams to work more efficiently and collaboratively. As a result, we’re happy to report that Sales Navigator is now more powerful than ever.

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How CPA Firms Can Build Better Rapport with Prospects

Posted on Monday, October 23, 2017 by

You have worked hard for the opportunity to meet with a new prospect. You only get one chance to make an outstanding first impression and to present your CPA firm’s capabilities in the best possible light. Are you ready?

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7 Tips for Creating a Successful Marketing Plan that Drives ROI

Posted on Friday, October 20, 2017 by

Far too often, the time and effort invested in a marketing planning is either abandoned to fulfill last-minute requests or wasted by resorting to tried-and-true tactics. The case for a marketing plan is strong, so here, we offer 7 tips to help you and your team build a successful marketing plan for your organization.

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Building Relationships with High-Quality Conversations

Posted on Thursday, October 19, 2017 by

Our business culture and industry constantly preach value. What is the value added? Is this worth my time? Will my customer find this valuable? Here are three things I learned about not only saving time, but making small investments in your time to gain huge results.

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Making the Case for Content in Your Marketing Budget

Posted on Monday, October 2, 2017 by

There’s little argument that content plays a crucial role in today’s information-driven world. Yet, it seems like content marketing budgets are often stretched far too thin for many businesses and firms throughout the year when compared to big-ticket line items like advertising and direct mail.

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Listen Before You Speak (or Create Content)

Posted on Tuesday, September 26, 2017 by

Having recently attended Content Marketing World, a conference with over 3,500 attendees from around the world, the theme of “A World of Stories” couldn’t be more telling. The key to developing strong content that will generate interest is to pay more attention to your customer than your industry.

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Changes to Google AdWords Rotation Coming September 25

Posted on Friday, September 22, 2017 by

If you are currently taking advantage of Google AdWords rotation, you should be aware of three updates Google is making to make your life easier.

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The New Copy Paradigm: Empathize, Understand—Then Solve

Posted on Wednesday, September 20, 2017 by

In the content we write, do we take the time to first connect with our audiences and empathize about their needs before we start selling? You really can’t begin to offer solutions until you identify with a challenge up front.

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