Posted on Friday, October 20, 2017 by Matt Seitz
Far too often, the time and effort invested in a marketing planning is either abandoned to fulfill last-minute requests or wasted by resorting to tried-and-true tactics. The case for a marketing plan is strong, so here, we offer 8 tips to help you and your team build a successful marketing plan for your organization.
Posted on Thursday, October 19, 2017 by Desiree Gordon
Our business culture and industry constantly preach value. What is the value added? Is this worth my time? Will my customer find this valuable? Here are three things I learned about not only saving time, but making small investments in your time to gain huge results.
Posted on Tuesday, September 26, 2017 by Cary Chaitoff
Having recently attended Content Marketing World, a conference with over 3,500 attendees from around the world, the theme of “A World of Stories” couldn’t be more telling. The key to developing strong content that will generate interest is to pay more attention to your customer than your industry.
Posted on Wednesday, September 20, 2017 by Cindy Spitz
In the content we write, do we take the time to first connect with our audiences and empathize about their needs before we start selling? You really can’t begin to offer solutions until you identify with a challenge up front.
Posted on Friday, August 25, 2017 by Bob Goricki
Google Chrome is the most frequently used web browser—in fact, more than half of all website traffic uses it. In October, Chrome will issue “NOT SECURE” warnings when users enter text in a form on an HTTP page, which can cause issues if your company does not acquire a security certificate.
Posted on Wednesday, August 23, 2017 by Jonathan Ebenstein
For CPAs and business advisors, thought-provoking questions are the most valuable tool for learning a client’s business and financial challenges. When you ask thought-provoking questions about potential problems or opportunities, it expands a person’s perception of what you can do for them.
Posted on Monday, August 14, 2017 by Bob Goricki
We often find that business owners are aware that they have Analytics on their site, but admit that they don’t do much with it. To be clear, having them isn’t going to do you much good; it’s what you do with these tools that makes the difference.