Category Archives: Strategic Marketing

Chrome to Issue “NOT SECURE” Warning for HTTP Web Pages

Posted on Friday, August 25, 2017 by

Google Chrome is the most frequently used web browser—in fact, more than half of all website traffic uses it. In October, Chrome will issue “NOT SECURE” warnings when users enter text in a form on an HTTP page, which can cause issues if your company does not acquire a security certificate.

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Ten Conversational Formats That Will Build Business-Generating Relationships

Posted on Wednesday, August 23, 2017 by

For CPAs and business advisors, thought-provoking questions are the most valuable tool for learning a client’s business and financial challenges. When you ask thought-provoking questions about potential problems or opportunities, it expands a person’s perception of what you can do for them.

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Not Using Google Analytics and Console

Posted on Monday, August 14, 2017 by

We often find that business owners are aware that they have Analytics on their site, but admit that they don’t do much with it. To be clear, having them isn’t going to do you much good; it’s what you do with these tools that makes the difference.

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Are You Taking Advantage of Google My Business?

Posted on Wednesday, August 9, 2017 by

When it comes to SEO performance, one mistake we see most often is the failure to use the Google My Business tool. However, this may be the simplest to resolve.

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5 Marketing Strategies to Boost Business

Posted on Monday, August 7, 2017 by

To bring some new thinking to your marketing strategy, consider these 5 strategies that can help to boost your bottom line.

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Slow Load Time Can Affect Google Ranking

Posted on Friday, August 4, 2017 by

Slow website load time can negatively impact your company’s SEO performance but how can you fix it?

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Non-Responsive/Non-Mobile-Friendly

Posted on Thursday, August 3, 2017 by

Over the past few years, Google has increased the weight of mobile-friendly websites as a ranking signal, but what’s the difference between responsive and mobile-friendly sites?

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Google’s Much-Anticipated Mobile-First Index – When is it Coming, and What Does it Mean for Your Business?

Posted on Wednesday, August 2, 2017 by

Google’s much-anticipated mobile-first index will be a very big deal for businesses and individuals when it ultimately launches, causing many to make major changes to their digital platforms. So what does this mean for your business?

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Securing More Meetings with Potential Clients

Posted on Wednesday, August 2, 2017 by

Worried about not having enough time to adequately present yourself, your firm and your capabilities? The trick is to shape your meeting so that you have just enough time to get prospects curious enough that they want to continue the conversation after you end it.

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Duplicate Page Titles and Meta Descriptions Diminish SEO Results

Posted on Friday, July 21, 2017 by

Page titles are one of the most important factors in helping search engines understand what your page is all about. So be sure to avoid this common error.

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