This is part three of a five part series where we have been elaborating on why niche marketing is a vital concept to consider when developing a marketing plan, while addressing some of the key elements to developing a niche marketing plan.
No surprise here, your target audience is the primary group of people you want as customers. But you need to think beyond just the corporate decision makers (i.e., C-level executives or business owners). That’s too broad. Think about the hot buttons of those people. What size business does their company need to be to be considered ideal? What is the best way to communicate with them? Who needs to hear the message? Who has influence over your target market? Who must be moved to action in order to get a meeting, a RFP or a piece of business? What events do they typically attend? Who else is competing with you for your target audience and what are they doing to target, attract and communicate with them?