Strategic Marketing Blog

Does Your Website Stack Up? A Survey of the Nation’s Top CPA Websites Revealed at AAM Summit

Blogging. Social media. Marketing automation. Responsive design. The list of the latest website “must-haves” goes on and on.

While many of these elements can contribute to turning your website into a lean, mean, lead generating machine, we wanted to find out: What tactics are the top CPA sites in the industry actually implementing? Who’s using these website elements, and more importantly, is it leading to an increase in traffic?

website_imagesWe took an in-depth look at the websites of the top 135 firms in the country and measured more than a dozen different factors and features, including:

  • Overall Traffic Rank
  • Number of Indexed Pages
  • Number and Quality of Inbound Links
  • Facebook Fans/Twitter Followers
  • Responsive Design
  • Blog Implementation
  • Premium Content/Lead Generation
  • Marketing Automation Implementation
  • Video/Audio
  • Email Marketing Programs

Did you know that more than 64% of the top CPA firms are blogging? Are you? Insights such as these will make it abundantly clear if your firm’s website is ahead of the curve, behind the curve or off the graph entirely.

For more insights into the CPA firm website landscape and to be one of the first to receive the complete results of the survey, attend the June 9 session: Does Your Website Stack Up? CPA Website Survey Findings Revealed presented by Jonathan Ebenstein and Bob Goricki of Skoda Minotti Strategic Marketing at the Association for Accounting Marketing’s 2015 Summit. You can learn more about the Summit and register here.

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